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Marketing Channel: Content Marketing, Organic Growth, SEO
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Dr. Mindy Weinstein | Market MindShift
Why the holidays offer stability — Dr. Mindy Weinstein // Market MindShift
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was traditionally the busiest time of year for eCommerce retailers because of massive Black Friday deals. However, e-Commerce buying behaviors have changed and marketers need to find creative ways to create the stability…
Play PodcastDr. Mindy Weinstein | Market MindShift
How Scarcity marketing affects consumer behavior — Dr. Mindy Weinstein // Market MindShift
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very surprising that marketers are leveraging the scarcity principle to create…
Play PodcastFarzad Rashidi | Respona
3-steps to earn editorial backlinks — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. In a digital world where everyone is creating unique and original content and ensuring their website is fast, how do you top Google’s search results? When it comes to building domain authority, it’s crucial that we create content pieces that are primed for…
Play PodcastFarzad Rashidi | Respona
Finding opportunity keywords — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. One of the biggest challenges we face as marketers is identifying where there's an opportunity to put yourself in front of your target audience. There are so many different search terms potential customers could be looking for to find your brand, and it’s…
Play PodcastFarzad Rashidi | Respona
Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. Do you know where people are looking for your products and services? When you're trying to figure out what the right acquisition channel is for your company, getting to know your customer’s journey is crucial to figuring out a long term acquisition channel.…
Play PodcastAbout Marketing Channel: Content Marketing, Organic Growth, SEO
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