How to setup a CRM so you actually use it — Craig Klein // SalesNexus

We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. To wrap up our conversation today, Craig tells us how you can set up a CRM so your marketing and sales teams will actually use it.
About the speaker

Craig Klein

SalesNexus

 - SalesNexus

Craig is the President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size.

Show Notes

  • Setting Up a CRM System (02:40)
    Youve got two extremes on the spectrum. You can get a super highly customized CRM solution. It almost looks like something that was built specifically for your business. You can spend a lot of money on that kind of solution with companies like Oracle or SAP. Its very expensive and takes a lot of time to get it all set up. Also, the worst part is - it ends being very complex for the end-user.
About the speaker

Craig Klein

SalesNexus

 - SalesNexus

Craig is the President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size.

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