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Alex Weinberger | AdRoll
Will DOOH have more media spend than static billboards?
Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed outdoor advertising into a measurable, targetable channel. The discussion covers real-time bidding for screen selection across venues from gyms to airports, attribution methods including foot traffic tracking and brand lift studies,…
Play PodcastAlex Weinberger | AdRoll
Marketers’ biggest misconception about billboards
Most marketers think billboards are just brand awareness plays. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, where he's leading the launch of programmatic DOOH across their growth marketing platform. The conversation covers using geofencing to target decision-makers at their headquarters with dayparted campaigns, leveraging foot traffic attribution to measure real-world conversions, and…
Play PodcastAlex Weinberger | AdRoll
How to start testing DOOH
Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion covers real-time bidding for screen selection, device exposure tracking within preset radiuses around digital screens, and attribution methods including foot traffic analysis and brand lift studies.
Play PodcastAlex Weinberger | AdRoll
The most overrated screen in advertising right now
Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, specializing in programmatic DOOH media buying and full-funnel campaign strategies. The discussion covers programmatic real-time bidding for screen selection across roadside billboards and place-based venues like gyms and restaurants, foot traffic attribution using device proximity measurement…
Play PodcastAlex Weinberger | AdRoll
Big prediction for the future of the digital out-of-home industry
Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed traditional billboards into a full-funnel marketing channel. The conversation covers real-time bidding for screen selection across 97 venue types, attribution methods including foot traffic and brand lift studies, and retargeting capabilities that…
Play PodcastAlex Weinberger | AdRoll
From Billboards to Bottom-Funnel Results
Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and revenue growth strategies. The discussion covers real-time bidding for screen selection, device-level exposure tracking for attribution, and multi-channel retargeting capabilities that connect physical world impressions to digital follow-up campaigns.
Play PodcastVitaly Pecherskiy | StackAdapt
Contextual targeting’s next level — Vitaly Pecherskiy // StackAdapt
Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable…
Play PodcastVitaly Pecherskiy | StackAdapt
Why programmatic is growing? — Vitaly Pecherskiy // StackAdapt
Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile…
Play PodcastColton Bollinger | Jumper Media
Instagram Week: Content Publishing Tools & Features // Colton Bollinger — Jumper Media
This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is…
Play PodcastAbout Topic: Programmatic Advertising
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