B2B influencers impact on the tech industry — Michael Lodge // EM360 Tech
- B2B
- Content Marketing, Email Marketing, Influencer Marketing, Podcast Advertising
- Creative Production
- Big Data, Artificial Intelligence, Entrepreneurship, Privacy
- Part 1Why networking sites aren’t effective for MarTech — Michael Lodge // EM360 Tech
- Part 2 B2B influencers impact on the tech industry — Michael Lodge // EM360 Tech
Show Notes
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02:40Using industry leaders as the face of EM360s platformEM360 has partnered with key industry leaders in the tech industry and they are the face of the site. Decision-makers and business leaders gravitate to the platform because they want to interact with these leaders.
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04:20B2B influencers of the tech worldNotable influencers include Susan Walsh and Rick Steiner. Influencers in the tech space are considered as such because large corporations seek their advice regarding the implementation of technology, data management, cyber security, and AI.
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06:11The revolution of influencers within B2BCompanies require industry validation to attract customers and grow their businesses vertically. And, they can do this by getting their products and services validated by an industry influencer.
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08:16Ways B2B influencers are monetizing their fameThey create and sell in-depth industry reports on companies to end users. They also create verticalized dashboards on a subscription-based model and they speak at events, on podcasts, etc.
Quotes
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"We are building a platform where industry leaders are the face of the platform. By ensuring that we have industry influencers who are knowledgeable about their topic areas, then we will naturally have it." -Michael Lodge, CEO, EM360 Tech
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"Our partners are not just the Gary Vees of their world. They're key factors as to why large corporations like Bank of Americas, Wells Fargo, etc of this world implement certain technologies." -Michael Lodge, CEO, EM360 Tech
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"Before Bank of America invests millions on a platform that IBM has produced, they would typically go to an influencer and get their guidance." -Michael Lodge, CEO, EM360 Tech
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"Getting validated by influences doesn't just help companies grow their business, but it also shows them as thought leaders or experts in their space." -Michael Lodge, CEO, EM360 Tech
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"B2B influencers commercialize by producing industry reports which typically focus on a particular topic. Within that topic, they discuss 15-20 companies in-depth and sell that information to an end user. " -Michael Lodge, CEO, EM360 Tech
- Part 1Why networking sites aren’t effective for MarTech — Michael Lodge // EM360 Tech
- Part 2 B2B influencers impact on the tech industry — Michael Lodge // EM360 Tech
Up Next:
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Part 1Why networking sites aren’t effective for MarTech — Michael Lodge // EM360 Tech
Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. When LinkedIn launched, it was initially geared towards facilitating networking between professionals with similar business views and backgrounds. Fast forward to today and LinkedIn has moved away from its networking roots to become a social media platform. Today, Michael discusses why networking sites aren't effective for martech.
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Part 2B2B influencers impact on the tech industry — Michael Lodge // EM360 Tech
Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. B2B is experiencing a rise in influencers, especially in the tech industry. These individuals are generally the ones that the IBMs, Bank of Americas, and Wells Fargos consult before implementing any technological solution, but they’re also the face of emerging B2B tech platforms. Today, Michael discusses the impact of B2B influencers on the tech industry.
