Why networking sites aren’t effective for MarTech — Michael Lodge // EM360 Tech
- B2B
- Content Marketing, Email Marketing, Influencer Marketing, Podcast Advertising
- Creative Production
- Big Data, Artificial Intelligence, Entrepreneurship, Privacy
- Part 1 Why networking sites aren’t effective for MarTech — Michael Lodge // EM360 Tech
- Part 2B2B influencers impact on the tech industry — Michael Lodge // EM360 Tech
Show Notes
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02:27Why networking sites aren't effective for martech anymoreNetworking sites are meant to provide valuable content and knowledge about a particular industry. However, sites like LinkedIn have now become hubs for meme sharing rather than being solely focused on business.
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05:15LinkedIn becoming a social platformOn LinkedIn, the content receiving the most engagement, shares, and likes is content that would be better suited for Facebook, etc. Once the platform was opened to the masses, it became a social media platform.
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06:31The emergence of verticalized networking sitesNetworking sites are likely to become more verticalized. So, instead of trying to appeal to everyone, sites will likely try to target people that are interested in networking with others from the same industry.
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08:59How EM360 Tech is driving more meaningful networkingTo subscribe to EM360 Techs website, people register through LinkedIn and their job title is checked to see if it matches the criteria for the community. New subscriber content submissions are moderated by the editorial team to ensure its relevant.
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10:54Benefits of being a part of the EM360 Tech communityAnyone involved in the IT decision-making chain within an organization will have full access to the website. Unlike LinkedIn, there are no verticalized communities on EM360 enabling everyone to connect with each other.
Quotes
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"As a marketer, I don't feel that LinkedIn offers me a platform where I can try to get in front of a very engaged audience that is looking at a particular topic area." -Michael Lodge, CEO, EM360 Tech
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"The one major networking platform that I'm on is LinkedIn. But, I feel that LinkedIn has moved from a networking platform to more of a social platform." -Michael Lodge, CEO, EM360 Tech
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"Once you start opening up a platform to anyone and everyone, it doesn't remain a networking platform anymore. It has become a social media platform." -Michael Lodge, CEO, EM360 Tech
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"Networking sites are going to become verticalized. People interested in networking with peers will prefer platforms where theyre having meaningful dialogue with individuals in their professional industry." -Michael Lodge, CEO, EM360 Tech
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"We don't have a mass audience. But the audience we have is sharing content, discussing ideas, discussing thoughts on a particular topic area and that area is enterprise technology." -Michael Lodge, CEO, EM360 Tech
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"There is no verticalized community on EM360. Anyone within the IT decision-making chain or IT decision-making profile within an organization will have full access to the website." -Michael Lodge, CEO, EM360 Tech
- Part 1 Why networking sites aren’t effective for MarTech — Michael Lodge // EM360 Tech
- Part 2B2B influencers impact on the tech industry — Michael Lodge // EM360 Tech
Up Next:
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Part 1Why networking sites aren’t effective for MarTech — Michael Lodge // EM360 Tech
Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. When LinkedIn launched, it was initially geared towards facilitating networking between professionals with similar business views and backgrounds. Fast forward to today and LinkedIn has moved away from its networking roots to become a social media platform. Today, Michael discusses why networking sites aren't effective for martech.
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Part 2B2B influencers impact on the tech industry — Michael Lodge // EM360 Tech
Michael Lodge, CEO of EM360 Tech, talks about what's going on in B2B marketing. B2B is experiencing a rise in influencers, especially in the tech industry. These individuals are generally the ones that the IBMs, Bank of Americas, and Wells Fargos consult before implementing any technological solution, but they’re also the face of emerging B2B tech platforms. Today, Michael discusses the impact of B2B influencers on the tech industry.
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