Why LinkedIn is the marketer’s social platform — Luis Baez // Madecraft
- Part 1 Why LinkedIn is the marketer’s social platform — Luis Baez // Madecraft
- Part 2How to Align Automation and Authenticity — Luis Baez // Madecraft
Show Notes
-
02:21Luis background and journey to sales coachingLuis grew up in poverty and jumped into the corporate sales world with no prior knowledge. He was able to thrive at companies like LinkedIn and Google, making a $600 million revenue impact. Currently, he trains and coaches teams to deliver outstanding customer experiences.
-
03:45Why LinkedIn is the marketer's social platformCompared to oversaturation of content on other platforms, only 3% of LinkedIns users regularly post. The platform's generous algorithm rewards those who make an effort to engage in thought leadership, teaching, or coaching,
-
05:52Effective strategies for marketers on LinkedIn todayLeveraging short-form video, particularly content in a three-part framework that inspires and gets people to take action is usually rewarded. In addition, genuine written content is still effective on the platform.
-
07:00How to increase engagement on LinkedIn postsFocus on providing value and making meaningful connections with your audience rather than selling. Create opportunities for people to opt in to the content they find valuable, which can lead them to explore your profile and, thats where you can link out to your offers.
-
09:05Repurposing content on LinkedInEarly engagement within the first day greatly impacts a post's success on LinkedIn. Most of a post's life is in its initial days, but you can repurpose content, capitalizing on the social media's short-term memory and giving people another chance to engage.
-
10:19Optimizing LinkedIn content for relevance and brand loyaltyTo enhance relevance and build brand loyalty on LinkedIn, your content should center on your audience, empowering and enabling them. Use data to determine a suitable publishing frequency while also aligning with the intention of the audience you serve.
-
13:12How to get business value from LinkedInFor an engaging post that drives profile views and clicks to your products and services, focus on compelling content and engage with people as they respond. Embrace controversy for increased engagement, and if you want people to take an action, tell them what to do.
-
14:44LinkedIn call to action best practicesEncourage post engagement with questions and comments. Optimize your profile to drive traffic to your offers by activating creator mode, placing links in the carousel at the top of your profile, in your experiences, summary, and below your profile picture.
Quotes
-
"Only 3% of users on LinkedIn actually post content regularly or at all. So, if you join the conversation or start the conversation, there's a lot of opportunity for exposure." - Luis Baez
-
"The LinkedIn algorithm is one of the most generous ones when you make an effort to be a thought leader, to teach, or to coach." - Luis Baez
-
"Most of the lifespan of a LinkedIn post is within its first few days. But that content can be repurposed in a second post." - Luis Baez
-
"Whatever you offer and how you serve it needs to be empowering and center your audience.. That's how the content becomes relevant and people come back expecting more." - Luis Baez
- Part 1 Why LinkedIn is the marketer’s social platform — Luis Baez // Madecraft
- Part 2How to Align Automation and Authenticity — Luis Baez // Madecraft
Up Next:
-
Part 1Why LinkedIn is the marketer’s social platform — Luis Baez // Madecraft
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is the marketer's social platform.
-
Part 2How to Align Automation and Authenticity — Luis Baez // Madecraft
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses how to align automation and authenticity.
Play Podcast
