Why Facebook Groups are valuable marketing assets — Christina Jandali // Deliver Your Genius

Quotes

• “We’re moving to an era where there is a deep desire for authenticity and connection. Facebook Community is the perfect place to create a conversation.” - Christina“Think about your business page on Facebook as being like the storefront for your business where you have the opportunity to be able to give people a peek inside of why they would want to come in.” - Christina “Interactivity is what real community is about.” - Ben“In building a community, Facebook is just an easier, low-barrier entry in addition to being in a place where people are already spending time.” - Christina“It’s important that you’re starting with the true foundation of how you want your group to look and feel with the type of people that you want in your community. Be very clear with what is acceptable inside of your group and with the rules you have.” - Christina  “Building a community is a marketing strategy that takes a consistent effort in the same way that building a content strategy does.” - Ben