How to Build a Memorable Brand with Binge-Worthy Content — Chris Savage // Wistia

Quotes

• “Binge content is just content that people actually want to watch or listen to. You can’t force them to do it, they actually have to like the feeling they get when they click play and stick with it.” -Chris“To make something that is really interesting today, you have to recognize that all of us, we think about who we are, what are our identities are as a mixture of different interests.” -Chris“Binge-worthy content is really about understanding that we live in a world where when you try to research something, you expectthat you can go deeper and deeper. The hard part and the challenge is basically how do you find what the right audience is and the right niche of a topic that you can go really deep with them, soak it up and tell everyone they know.” -Chris“There are tons of meaty topics that are related to the most boring industries in the world that you can break down into micro-sized bits and tome, that’s what makes interesting content.” -Ben“Some content that is consistent is going to keep the audience engaged. For instance, I think about HBO model as easy to understand. There is a collection of stuff that is always there and then there are all these shows that HBO has done that you could come in and binge. Then, there’s late-night stuff that they do that is consistently coming out. So there is always some new cadence.” -Chris“For me, consistency is always key in the content publishing business. In a B2B business, like the MarTech podcast, we have very much taken the stance of we just want to stay in front of people on a regular basis.” -Ben“We (the MarTech podcast) want to be that 15-minute cadence where I want to learn something newabout marketing and I want to do it in a relatively short period of time so I could feel like I am continuing my professional development. But it’s hard to retain this much information when we are going deep if you’re clustering it together at once.” -Ben “I don’t think you have to binge it at one go. I agree that the habit piece is incredibly important. The binge-worthy element for me is when people actually want to play it.” -Chris“Some people have entertaining content that is meant to be consumed all at once. A course that will try to help you learn a skill might be something that you are just going to crush right away. But some things are meant to be habits. I look at The New YorkTimes and The Daily, it’s not a show that’s meant for binge-ing. Yesterday’s content is not relevant today. Maybe something in between is the best of all worlds.” -Ben“At the end of the day, the important part is to know your audience and to understandwhat type of content they really care about so you can produce enough of it.” -Ben “You need to treat the content like a product. It’s that simple thing. You have to actually engage the audience directly and realize that they are giving you their time.” -Chris