Why A/B testing will be extinct in 3 years — Paul Meinshausen // Aampe
- Part 1How AI is disrupting lifecycle marketing — Paul Meinshausen // Aampe
- Part 2 Why A/B testing will be extinct in 3 years — Paul Meinshausen // Aampe
Show Notes
Quotes
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"A/B testing will be extinct in three years because machines can replace learning at a much higher degree of scale." - Paul Meinshausen
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"Every marketer will tell you they don't want to just know the difference between A and B, but between A and Z to the third power." - Paul Meinshausen
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"We're at the point where marketers need to demand better tools, better software built on AI and machine learning foundations." - Paul Meinshausen
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"The transition from manual AB testing to machine learning-driven testing is about demanding better technology." - Paul Meinshausen
- Part 1How AI is disrupting lifecycle marketing — Paul Meinshausen // Aampe
- Part 2 Why A/B testing will be extinct in 3 years — Paul Meinshausen // Aampe
Up Next:
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Part 1How AI is disrupting lifecycle marketing — Paul Meinshausen // Aampe
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors. Today, Paul discusses how AI is disrupting life cycle marketing.
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Part 2Why A/B testing will be extinct in 3 years — Paul Meinshausen // Aampe
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years Show Notes Connect With: Paul Meinshausen: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter
