Tips for growing Amazon revenue — Kiri Masters // Bobsled Marketing

Quotes

• “One foundational thing that I always encourage brands to think about is, Amazon has been relegated into this concept of being a distribution channel but actually Amazon is a full marketing stack in its own right as well.” - Kiri “You can have the best ad campaigns and the most beautiful content in the world but if you don’t have inventory on Amazon, you’re not going to show in search and your ads are just going to lay.” - Kiri “If you’re a brand, you don’t have control over who else is selling your product on Amazon as long as they not counterfeit, Amazon encourages other sellers to come on and compete with you on your own products, essentially.” - Kiri “One pain point is that unauthorized sellers can jump on and cause a bit of havoc and can be a channel conflict for you, potentially. So you need to think about your distribution agreements.” - Kiri “Once you got your product converting well, you want to be looking at paid advertising. The place I encourage brands to start with is the pay-per-click advertising where we can bid on keywords, competitor product pages, or complementary product pages. We see a pretty good ROI on this ad type format.” - Kiri