Where should Amazon fit into your ecomm strategy

Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast. In part 1 of our conversation, we are going to discuss where Amazon should fit into your eCommerce strategy.
About the speaker

Kiri Masters

Bobsled Marketing

 - Bobsled Marketing

Kiri is the Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast.

Show Notes

Quotes

  • “Amazon expands just so seamlessly into people’s lives because there is no friction when you’re shopping with them. It was their kind of fulfillment option.” - Kiri  “The differentiation between Amazon and some of the other e-commerce players is their ability to enable pretty much anybody to be a seller of a product.” - Ben“The drivers for the Amazon supply changed over time. Initially, Amazon had much greater control over the fat hedge of products offered on their platform.” - Kiri “The value of listing your product on Amazon comes from their platform’s traffic, customer’s trust with Amazon, the convenience they offer among others. So if you’re a brand and you’re selling on Amazon you get to acquire some of that trust and reputation just by being on their platform. And if you’re a new concept to a shopper, they might be more prepared to take a chance on your product.” - Kiri   “It seems to me that the biggest risk for an e-commerce company is that when you’re selling on Amazon, while you might be getting volume, you are doing two things: you are creating a toll booth and pay Amazon a portion of your revenue which can result to driving your customers away from your existing domain and the second thing is you don’t own or control, any of the data.” - Ben  

About the speaker

Kiri Masters

Bobsled Marketing

 - Bobsled Marketing

Kiri is the Founder of Bobsled Marketing, which is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon to level up their sales. She is also the Author of the book 'Amazon for CMOs' and the Co-Host of the Ecommerce Braintrust Podcast.

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