Where Direct Response fits into your Marketing Mix

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, Ron is going to tell us about the role direct marketing should play in your marketing mix.
About the speaker

Ron Jacobs

Jacobs & Clevenger

 - Jacobs & Clevenger

Ron is the President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book ‘Successful Direct Marketing Methods’, which is now on its eighth edition.

  • Part 1 Where Direct Response fits into your Marketing Mix

Show Notes

  • Rons Background and Jacobs & Clevenger (01:56)
    Jacobs & Clevenger was founded in 1982. At that time we were a direct mail agency because that was the main tool of our trade. We used a lot of telemarketing and under that, there was a lot of data and analytics.
  • Part 1 Where Direct Response fits into your Marketing Mix
About the speaker

Ron Jacobs

Jacobs & Clevenger

 - Jacobs & Clevenger

Ron is the President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book ‘Successful Direct Marketing Methods’, which is now on its eighth edition.

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    Part 1Where Direct Response fits into your Marketing Mix

    Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, Ron is going to tell us about the role direct marketing should play in your marketing mix.