What today’s marketing leaders are missing
- Part 1 What today’s marketing leaders are missing
- Part 2We need more digital warmth
Show Notes
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00:30What marketing leaders are missing in customer experiences.Discussion on the importance of viewing full customer experiences.
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05:45The impact of AI on changing the purpose of marketing.Exploring how AI is reshaping the marketing landscape and strategies.
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10:15Unseen impacts of the combination of Covid and AI on marketing.Predictions on the future effects of Covid and AI on marketing strategies.
Quotes
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"55 to 65% open rate across all our programs and clients." - Brian Solis
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"Getting brands authentically integrated into content performs better than TV advertising." - Brian Solis
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"Typical life span of an article is about 24 to 36 hours." - Brian Solis
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"The evolution of AI was the first true disruption that's going to require us to transform, not just adapt." - Brian Solis
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"You have to be able to recognize how people are changing, how decision making is changing, how influence is changing." - Brian Solis
Episode Chapters
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02:26Elevator PitchBook on leadership transformationThe book addresses the critical need for leaders to evolve their mindsets and frameworks in response to the accelerating pace of technological advancements.The discussion highlights how conventional leadership approaches are struggling to keep up with technological disruptions, emphasizing the importance of innovation and transformative thinking.
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03:45What's the Word?Mindset shift for marketersMarketers need to recognize evolving consumer behaviors and decision-making processes to effectively leverage new technologies and tools.The segment outlines that understanding the underlying catalysts for consumer changes allows marketers to reverse-engineer strategies, using innovative technologies to their advantage.
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06:08What's the Word?People-centric marketingMarketing leaders often lose sight of the human aspect by overly focusing on metrics, data, and transactional details.The conversation stresses the importance of empathy and understanding consumer behavior to create more meaningful and personalized engagements at scale.
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08:49Explain it to meAI enhancing human connectionAI, when utilized with genuine intent, can facilitate more personalized and meaningful customer engagements, paradoxically making interactions feel more human.Examples illustrate how AI can be designed to improve customer service experiences, tailoring interactions in a way that feels natural and empathetic, rather than distant.
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13:07Trend or TrashAI's impact on marketing practicesAI is fundamentally transforming marketing practices by enabling enhanced personalization and creating better customer experiences.The discussion concludes that while AI brings significant changes to how marketing operates, its use still hinges on human-centric approaches to truly elevate the customer experience.
- Part 1 What today’s marketing leaders are missing
- Part 2We need more digital warmth
Up Next:
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Part 1What today’s marketing leaders are missing
Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding evolving consumer behaviors and leveraging AI to create more personalized and human experiences at scale.
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Part 2We need more digital warmth
Brian Solis, Head of Global Innovation at ServiceNow, delves into the profound impacts of COVID-19 and AI on consumer behavior and marketing strategies. He explains how shifts in values and lifestyles demand an open-minded approach to capitalize on emerging opportunities. Brian also introduces the concept of "digital warmth," advocating for a more personalized and engaging customer experience. Tune in for insights on staying relevant and effectively navigating market disruptions.
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