What level of content personalization can we expect? — Vishal Sood // Typeface
- Part 1Automation vs creativity: What is more important? — Vishal Sood // Typeface
- Part 2 What level of content personalization can we expect? — Vishal Sood // Typeface
Show Notes
-
02:51Considerations for effective content personalization with AI toolsIf content works on one channel, it must be personalized before its shared on other channels to maximize its benefits. Gen AI can help to create content variations quickly, provided the brand voice per channel is articulated and audience data is incorporated.
-
04:59Using generative AI for personalized content creation across channelsSetting up a generative AI workflow with audience data, channel-specific insights, and your brand's tone allows the AI tool to create personalized content for each platform. This approach ensures brand-aligned content for specific channels and audiences.
-
07:16Successful use cases of Typefaces generative AI solutionAn HR company repurposes podcasts into email newsletters, while an electronics company uses geo-personalization for global content adaptation. Gen AI also has potential to transform email marketing, enabling advanced testing and optimization beyond traditional AB testing.
-
11:03The potential of recursive personalization with generative AIThe concept of recursive personalization with generative AI holds great promise, enabling ongoing optimization of content based on data from campaigns. While human oversight is essential, Typeface is actively exploring this approach to enhance user experiences and content curation.
Quotes
-
"When you know something is resonating, you want to take it out on all the channels that you have access to. However, if you don't personalize it for each channel, you don't capitalize on the maximum benefit from that thing." - Vishal Sood
-
"Generative AI allows you to do a lot more than AB testing. You can not only know that A is working better, you can also try to understand why A is working better." - Vishal Sood
-
"AI is not at a point where you can just blindly trust it and put content out there from a pure automation perspective. The human in the loop is very much needed." - Vishal Sood
- Part 1Automation vs creativity: What is more important? — Vishal Sood // Typeface
- Part 2 What level of content personalization can we expect? — Vishal Sood // Typeface
Up Next:
-
Part 1Automation vs creativity: What is more important? — Vishal Sood // Typeface
Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Creative thinking is what generates innovative ideas, connects emotionally with the audience, and builds a brand's identity. While there is a fear that automation may eventually replace the creative elements of marketing, automation alone cannot replicate the depth of human creativity. Today, Vishal discusses automation versus creativity in marketing.
Play Podcast -
Part 2What level of content personalization can we expect? — Vishal Sood // Typeface
Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In the ever-changing world of content, it's crucial to identify what truly connects with your audience and leverage it across different channels. Yet, personalizing content for each channel, audience group, and geographical location can be a daunting task, but this is precisely where generative AI steps in as a game-changer. Today, Vishal discusses the level of content personalization that can be expected.
