Is Google your business card? — Jason Barnard // Kalicube

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you’re a new business, your brand will be Googled. Unfortunately, what many organizations don’t understand is that controlling what appears when someone searches for their brand name is absolutely critical to their business. Today, Jason talks about whether Google is actually your business card or not.
About the speaker

Jason Barnard

Kalicube

 - Kalicube

Jason is the Brand SERP Guy at Kalicube

Show Notes

  • 02:40
    Why Google is your business card
    Customers, prospects, and potential investors will inevitably Google your brand name. If your Google business card looks good, youre more likely to close the deal than if it looks amatuer.
  • 04:35
    Considerations when reformatting your Google business card
    Where Google is getting the information from to understand your brand should be considered. Also, consider the results that will be shown once your brand name is searched.
  • 07:54
    Challenges organizations and individuals have with their business card on Google
    At the personal level, theres the issue of shared names and the potential of Google confusing the identities. For brands, how Google represents them on their SERP may be out of alignment with them as a brand.
  • 10:59
    How to ensure Google accurately represents you on your brand SERP
    Google looks for a page you control that explains who you are, what you do and who your audience is. Provide that page and point them to the sources that can corroborate that information.

Quotes

  • "At Kalicube, we manage what Google understands and how it presents you when somebody searches your brand name. And I've been saying for years, Google is your business card." -Jason Barnard, The Brand SERP Guy, Kalicube

  • "Out of the 20 searches a startup gets monthly, one could be an investor. With a convincing Google business you've nailed 10 million. If it looks amateur, you've lost 10 million." -Jason Barnard, The Brand SERP Guy, Kalicube

  • "If Google understands your brand message, your audience will likely be convinced by the message being pushed. Google is a window into your audience to see how well you're resonating with them." -Jason Barnard, The Brand SERP Guy, Kalicube

  • "Google's representation of your brand through your brand SERP represents Google's understanding of you." -Jason Barnard, The Brand SERP Guy, Kalicube

  • "The huge issue with organizations is that they don't understand that controlling what appears when somebody Googles their brand name is the single most important thing for their business." -Jason Barnard, The Brand SERP Guy, Kalicube

  • "Everything youre doing within your SEO strategy depends on Google's understanding of who you are, what you do and who your audience is." -Jason Barnard, The Brand SERP Guy, Kalicube

  • "Make sure that Google understands where your entity lives online. Provide a clear explanation of who you are, what you do, who your audience is. Then, point it to the corroborating sources." -Jason Barnard, The Brand SERP Guy, Kalicube

About the speaker

Jason Barnard

Kalicube

 - Kalicube

Jason is the Brand SERP Guy at Kalicube

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