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Max Novak | Novacast
Tech-driven ways to get onto podcasts — Max Novak // Novacast
Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. Podcasts can be a powerful tool to promote your brand, but getting yourself on the right show can be challenging. While direct outreach can work, establishing relationships and leveraging professional networks are often more effective in securing…
Play PodcastMax Novak | Novacast
Are podcast booking campaigns effective? — Max Novak // Novacast
Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. If you’ve ever considered podcast guesting as part of your marketing campaign, now is the time to act as podcasts offer numerous benefits for brands. By putting a member of your organization in the guest seat, you…
Play PodcastTroy Sandidge | Strategy Hackers
6 I’s To Sustainable Growth — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. When you’re trying to evaluate what’s going on with your business, it’s easy to lose track of your goals in the midst of all the KPIs and metrics. However, the six I’s for sustainable growth provide a framework to effectively evaluate…
Play PodcastTroy Sandidge | Strategy Hackers
4 Currencies Businesses Need To Scale — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. For every business that wants to scale, there are four currencies in its arsenal. However, many startups, entrepreneurs, and enterprise-level organizations fail to achieve business objectives simply because they're not maximizing the four currencies that they have. Today, Troy discusses the…
Play PodcastTroy Sandidge | Strategy Hackers
Growing vs Scaling — Troy Sandidge // Strategy Hackers
Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. While growth and scaling are terms used interchangeably, there are quite a few differences between the two and they should be approached accordingly. Furthermore, before scalability can be achieved, sustainable growth must not only be present, it also has to be…
Play PodcastDustin Howes | Performance Marketing Magic, LLC
Should you run your own affiliate program?
Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing can be a great way to improve your sales when you’ve hit a certain threshold of monthly revenue and you've optimized all your other marketing channels. But, the biggest decision companies have to make is whether they’ll manage…
Play PodcastDustin Howes | Performance Marketing Magic, LLC
Pillars of affiliate marketing
Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing has come a long way from its earlier days of dodgy tactics to become a channel that is one of the favorites of many companies today. However, the mistake a lot of companies make is expecting the program…
Play PodcastJason Barnard | Kalicube
Is Google your business card? — Jason Barnard // Kalicube
Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you’re a new business, your brand will be Googled. Unfortunately, what many organizations don’t understand is that controlling what appears when someone searches for their brand name…
Play PodcastJason Barnard | Kalicube
What is #BrandTech? — Jason Barnard // Kalicube
Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc,…
Play PodcastLuis & Fonzi Camejo | BIZBROS
6 Figure Platforms — Luis & Fonzi Camejo // BIZBROS
Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It can be awkward to move from simply conducting an interview with someone to offering them your products and services. But, even if they decline your offer, if you’ve laid the right foundation, they’ll be more inclined to mention you…
Play PodcastAbout Business Class: B2B, Personal Brand
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