What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
- Part 1Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
- Part 2 What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
- Part 3Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
Show Notes
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02:52How CMOs can choose the right CDPCDPs should be a single source of truth for the customers and keep data analytics in-house. They should help marketers with full segmentation to make data-driven decisions.
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06:50What distinguishes CDPsIn addition to providing data analytics, they should provide marketers with an interface that enables them to connect their actions. They also differ in terms of technological foundations.
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08:03Feature functions versus compatibility with your existing tech stackCMOs have to consider both factors. Marketers have needs that feature functions will satisfy. While the CDP will need to fit within the existing tech stack of the business.
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09:17CDPs and business sizeCDPs are used in a lot of different industries, by different sized businesses. They are not exclusively for enterprise companies as theyre being used by smaller companies today.
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10:39Implementing a CDPA technical person should be tasked with data collection. From that data, campaigns can be created. Someone will need to evaluate the results of campaigns to measure effectiveness.
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13:19Cost of implementing CDPsCost will vary according to the size of the company, the size of their database, and the number of transactions that are going to happen.
Quotes
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"A true CDP is not just another data warehouse, not just another management tool, but a truly integrated data ecosystem." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"A fully functional CDP should give you that single source of truth." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"A CDP should empower marketers to be able to do full segmentation, to be able to know what's the next best action to take." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"CDPs allow marketing efficiency. The product should have the data analytics capability built in to keep data analysis in-house." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"You have to have the feature functions that are going to satisfy what you need and what your marketers need." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"45% of marketers are looking at, or already have a CDP this year." -Lynne Capozzi, Chief Marketing Officer, Acquia
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"The nice thing about CDPs is being able to have campaigns and seeing results. It is the best ROI you can have." -Lynne Capozzi, Chief Marketing Officer, Acquia
- Part 1Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
- Part 2 What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
- Part 3Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
Up Next:
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Part 1Creating digital experiences for the post-pandemic consumer — Lynne Capozzi // Acquia
Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer.
Play Podcast -
Part 2What CMOs should consider when choosing a CDP — Lynne Capozzi // Acquia
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP.
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Part 3Tech skills gap facing marketing teams — Lynne Capozzi // Acquia
Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing.
Play Podcast
