What audiences want from creators

Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importance of understanding audience preferences for creators. He also explores the evolving role of video content in engaging audiences.

About the speaker

Matt Pierce

TechSmith

Matt is Learning & Video Ambassador at TechSmith

Video Viewer Trends Report

Part 1 What audiences want from creators
Part 2Tips for creating engaging videos

Show Notes

00:00

Introduction to Video Creation and Audience Engagement

Discussion on the importance of understanding audience preferences for creators.
03:45

TechSmith's Tools for Video Editing

Overview of TechSmith's software tools like Snagit and Camtasia.
07:20

Importance of Video Content in the Digital Landscape

Exploration of the evolving role of video content in engaging audiences.

Quotes

"Audiences want videos that fit with their needs or their wants." - Matt Pierce
There's an importance here of understanding what your audience is also looking for from a stylistic standpoint." - Matt Pierce
"Video like everything else, you can't just set up your studio and say like, I'm good to go. You got to play with content. You got to play with format. You got to play with length." - Matt Pierce
“Our main YouTube channel has over 100,000 subscribers on YouTube. But we're seeing most of the views lately come through non subscribers. - Matt Pierce