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Benji Block | Signature Series
Biggest red flag that shows a company isn’t ready to start a video podcast
B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that prove content effectiveness: meaningful comment engagement, high average view duration, and optimized click-through rates…
Play PodcastMatt Pierce | TechSmith
Tips for creating engaging videos
Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet changing audience demands, and best practices for…
Play PodcastMatt Pierce | TechSmith
What audiences want from creators
Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importance of understanding audience preferences for creators. He also explores the evolving role of video content in engaging audiences.
Play PodcastLogan Lyles | Sweet Fish Media
Repurposing Content to Boost B2B Awareness // Logan Lyles — Sweetfish Media
This week we're going to talk about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast, and in this episode, Logan's going to talk to us about why B2B…
Play PodcastAbout Topic: Content Creation
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