Web3’s impact in Permission-based advertising — Charlie Silver // Permission.io (copy)

Quotes

• "There's a lot of talk about what Web 3 is. But there's one core principle, which is that individuals will be in control of their data and their experiences." -Charlie Silver, Permission.io, CEO

• "Now, brands have to ask permission in order to use personal data and web tracking data. In large, people say no. We're seeing that in the Apple ecosystem." -Charlie Silver, Permission.io, CEO

• "The reason we call it Web 3 is that we're enabling brands to offer crypto rewards, to get individuals to opt-in and share their data." -Charlie Silver, Permission.io, CEO

• "Today, blockchain isnt really playing a role in data transfer. What blockchains are really good at are transactions and tracking transactions. And it's an immutable record." -Charlie Silver, Permission.io, CEO

• "Traditional databases do a fine job in terms of storing data and other records. Blockchains are really good at financial transactions and I don't see that changing anytime soon." -Charlie Silver, Permission.io, CEO

• "Data is the fuel that runs the internet. Data is the fuel that drives advertising." -Charlie Silver, Permission.io, CEO

• "In years to come, it's going to be standard that brands deliver something of value in order to engage with users, gather their data, and get them to opt-in." Charlie Silver, Permission.io, CEO

• "Rewards points, gift cards, and content have often been used as value in order to get somebody to opt-in." -Charlie Silver, Permission.io, CEO

• "Crypto can be used as value to get somebody to opt-in because it's digital, easily transferable, liquid, and it appreciates. " -Charlie Silver, Permission.io, CEO

• "Rewards marketing or loyalty marketing is growing at 20% annually, and is going to continue and work its way into all of digital advertising." -Charlie Silver, Permission.io, CEO

• "Only 8% of the population uses Bing. But, every time you use Bing, you get Microsoft reward points." -Charlie Silver, Permission.io, CEO

• "I absolutely believe that Google, Facebook, and Amazon, will allow advertisers to offer some form of value in exchange for an opt-in." -Charlie Silver, Permission.io, CEO

• "For 99% of businesses, it's a difficult thing to administer a rewards program. Were enabling businesses that advertise, to offer a digital crypto reward, and consumers are looking for it." -Charlie Silver, Permission.io, CEO