Voice-Activated Direct Response Campaigns — Mike Gunderson // RespondFast

In today's Product Spotlight episode, we're going to talk about an incredible new technology that will help you improve both the conversions and attribution accuracy of your direct response marketing campaigns through voice. Joining us is Mike Gunderson, Founder of Respond Fast, which is a voice-activated call-to-action platform that makes it easier than ever for your audience to use their Alexa or Google home smart speakers to engage with your offline marketing efforts.
About the speaker

Mike Gunderson

RespondFast

- RespondFast

Mike is the Founder of Respond Fast, which is a voice-activated call-to-action platform that makes it easier than ever for your audience to use their Alexa or Google home smart speakers to engage with your offline marketing efforts.

  • Part 1 Voice-Activated Direct Response Campaigns — Mike Gunderson // RespondFast

Show Notes

Quotes

  • “Respond Fast is a voice activated call to action. It allows marketers to have all their responses come through voice technology versus going online or calling somebody individually.” - Mike

  • “We have quite a few companies testing the platform.” - Mike

  • “The less friction we can cause the prospect, the better or quicker we're going to get that lead top of funnel.” - Mike

  • “Users can quickly access the information or the offer that is being presented to them.” - Mike

  • “This is great for offline marketing efforts - direct mail, radio, podcasts, prints ads, etc.” - Mike

  • “We have two different ways for attribution. One is a generic campaign phrase and the other one is a true attribution - a one to one attribution where we use a unique identifier code.” - Mike

  • “We had a great success with some of our fintech clients.” - Mike

  • “This technology can be used for voting or surveys too.” - Mike

  • “43 million Americans own a smart speaker right now.” - Mike

  • “Google Assistant makes more than 85 percent of the US smart speaker market.” - Mike

  • “Our service costs $80 per month for a campaign. That's the ongoing maintenance fee to run the campaigns. And then it is only 15 cents per response.” - Mike

  • Part 1 Voice-Activated Direct Response Campaigns — Mike Gunderson // RespondFast
About the speaker

Mike Gunderson

RespondFast

- RespondFast

Mike is the Founder of Respond Fast, which is a voice-activated call-to-action platform that makes it easier than ever for your audience to use their Alexa or Google home smart speakers to engage with your offline marketing efforts.

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    Part 1Voice-Activated Direct Response Campaigns — Mike Gunderson // RespondFast

    In today's Product Spotlight episode, we're going to talk about an incredible new technology that will help you improve both the conversions and attribution accuracy of your direct response marketing campaigns through voice. Joining us is Mike Gunderson, Founder of Respond Fast, which is a voice-activated call-to-action platform that makes it easier than ever for your audience to use their Alexa or Google home smart speakers to engage with your offline marketing efforts.