Inbound marketing lead generation — Will Haire // BellaVix
- Part 1Using Amazon’s DSP to drive demand — Will Haire // BellaVix
- Part 2 Inbound marketing lead generation — Will Haire // BellaVix
Show Notes
-
02:23Amazon Posts and inbound lead generationRegistered brands on Amazon can showcase images of their products to promote their storefront. The customer engagement tool allows you to email customers who follow your brand.
-
05:31Amazons shift towards providing more customer dataWhile the tools are still in beta, Amazon understands the importance of lifetime value. And theyre providing more opportunities to leverage customer touchpoints to increase sales.
-
07:19Data improvements enabling marketers and Amazon sellers to drive LTVAmazon is improving in terms of data and how you should invest to drive more traffic and growth. Theyre also breaking down the opportunity around your product to help with CPA.
-
09:38Getting niche products in front of the right customersAmazon is a pay to play platform. Consider complimentary products, PPC ads, Google search, and social media ads to drive traffic to your Amazon storefront.
-
11:08Amazons brand referral bonus programThis is Amazons way of driving traffic more efficiently and incentivising off-Amazon traffic. Registered brands receive five to 15% off of future fees for every purchase referred and made.
Quotes
-
"If you post consistently two to three times a week, leveraging Amazon Posts, you can expect a five to 12% growth in followers to your storefront." -Will Haire, Founder CEO, BellaVix
-
"Our ads aren't taking away from what you're doing on your website. We're directing people who are already looking to make the purchase on Amazon through Google search." -Will Haire, Founder CEO, BellaVix
-
"Amazon is a pay to play platform. So PPC, complimentary products, you can work your way up. The user intent funnel comes down to what's that expected return on ad spend." -Will Haire, Founder CEO, BellaVix
-
"It's important to use the different tactics on and off of Amazon to increase sales. But, understand that you might hit market saturation for your product and want to consider a complimentary product." -Will Haire, Founder CEO, BellaVix
- Part 1Using Amazon’s DSP to drive demand — Will Haire // BellaVix
- Part 2 Inbound marketing lead generation — Will Haire // BellaVix
Up Next:
-
Part 1Using Amazon’s DSP to drive demand — Will Haire // BellaVix
Will Haire, Founder and CEO of BellaVix, talks about how to use Amazon's DSP for higher ROI and increased sales. When you’re selling higher-priced products, you must first build awareness and credibility before focusing on the bottom of the funnel. You’ll have to deal with a longer consideration time, and you’ll need an effective full-funnel advertising strategy. Today, Will discusses using Amazon's DSP to drive demand.
Play Podcast -
Part 2Inbound marketing lead generation — Will Haire // BellaVix
Will Haire, Founder and CEO of BellaVix, talks about how to use Amazon's DSP for higher ROI and increased sales. When you’re thinking about ways to drive additional traffic leads on Amazon, the answer usually lies in how much you’re willing to spend. Amazon's focus on sponsored placements has transformed the eCommerce giant, and if you want all eyes on you, you’ll need to pay to play. Today, Will discusses inbound marketing and lead generation.
