Using Account-based marketing (ABM) to accelerate growth

Quotes

• "ABM really is a coordinated go-to-market strategy that involves personalized sales and marketing efforts to help both land and expand deals." - Brandon Redlinger, Senior Director of Product Marketing, RingDNA

• "If you're targeting right, big enterprise clients are much more likely to close." - Brandon Redlinger, Senior Director of Product Marketing, RingDNA

• "Big enterprise clients are also going to be worth a lot more. It could be because they're just a great logo to have on your site." - Brandon Redlinger, Senior Director of Product Marketing, RingDNA

• “ABM really all does start with the targeting. A lot of times people think ABM is like a wishlist.” - Brandon Redlinger, Senior Director of Product Marketing, RingDNA

• “ABM is picking out the people that you think are not only likely to do business, but who are going to be the most valuable and treating them with the kid gloves” - Benjamin Shapiro, Host of the MarTech Podcast

• “When working with ABM versus your traditional demand gen, it's definitely not one or the other.” - Brandon Redlinger, Senior Director of Product Marketing, RingDNA

• “You need to make sure that all of your contacts and all of your leads get matched to the right accounts.” - Brandon Redlinger, Senior Director of Product Marketing, RingDNA

• “If you have a target list of 5,000 customers, you're not doing ABM...” - Benjamin Shapiro, Host of the MarTech Podcast

• “Marketing is vastly underutilized past that sales qualified lead stage or sales qualified account stage.” - Brandon Redlinger, Senior Director of Product Marketing, RingDNA