The future of programmatic advertising? Display, social, OTT, and beyond — Brian Kroll // AdTaxi
Brian Kroll
AdTaxi
- Part 1Understanding the Programmatic advertising landscape?
- Part 2Using RTB to optimize programmatic ad campaign — Brian Kroll // AdTaxi
- Part 3Evaluating programmatic vs paid social campaigns? — Brian Kroll // AdTaxi
- Part 4Evaluating the cross-channel impact of programmatic ad campaigns? — Brian Kroll // AdTaxi
- Part 5 The future of programmatic advertising? Display, social, OTT, and beyond — Brian Kroll // AdTaxi
Show Notes
Quotes
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“People’s lives have been heavily impacted. The impact is absolutely enormous. Remember when we talked about look-alike modeling or predictive modeling being one of the better ways to find more customers that look like your current customers. I would now be wary of trusting a lot of that data right now because the world has completely changed.” -Brian “The data on how people started acting and how they started searching online, that changed. It will be a while before I think that normalizes. That’s one element. Another huge element is shelter in place.” -Brian“Obviously it’s a brand new world and there’s a shift towards digital media, and understanding the behavioral change that this is happening is something that we are all trying to figure out.” -Ben “At the very beginning when this all started unfolding, there are two things that determine pricing in an auction it is supply and demand. So if youhave a lot of people who have potentially more time in their hands, spending a lot more time in social media than they are used to, you got a whole influx of supply.” -Brian “I think it still comes down to price and performance ultimately. Just becausethere are a lot more people online doesn’t necessarily mean that everybody is going to be buying anything. Financial lives are upended.” -Brian“My priorities have completely changed because instead of looking at self-esteem type purchases or wants, I am now pursuing all of my needs.” -Brian “The other part of streaming that gets really interesting is maybe it’s not just on the TV itself. It’s different devices. If I have a chance to get my own social distancing within my own household, I may decide to watch TV on my phone.” -Brian
- Part 1Understanding the Programmatic advertising landscape?
- Part 2Using RTB to optimize programmatic ad campaign — Brian Kroll // AdTaxi
- Part 3Evaluating programmatic vs paid social campaigns? — Brian Kroll // AdTaxi
- Part 4Evaluating the cross-channel impact of programmatic ad campaigns? — Brian Kroll // AdTaxi
- Part 5 The future of programmatic advertising? Display, social, OTT, and beyond — Brian Kroll // AdTaxi
Up Next:
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Part 1Understanding the Programmatic advertising landscape?
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 1 of our conversation, we discuss understanding the programmatic advertising landscape.
Play Podcast -
Part 2Using RTB to optimize programmatic ad campaign — Brian Kroll // AdTaxi
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 2 of our conversation, we discuss using real-time bidding to optimize programmatic ad campaigns.
Play Podcast -
Part 3Evaluating programmatic vs paid social campaigns? — Brian Kroll // AdTaxi
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 3 of our conversation, we are going to talk about evaluating your programmatic versus social campaigns.
Play Podcast -
Part 4Evaluating the cross-channel impact of programmatic ad campaigns? — Brian Kroll // AdTaxi
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 4 of our conversation, we discuss how to evaluate the cross channel impact of programmatic advertising campaigns.
Play Podcast -
Part 5The future of programmatic advertising? Display, social, OTT, and beyond — Brian Kroll // AdTaxi
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 5 of our conversation, we are going to talk about the future of the programmatic advertising industry.
