Why 3rd Party Validation is 1st step to trust — Scott Baradell // Idea Grove
- Part 1Trust signals for PR & Marketing — Scott Baradell // Idea Grove
- Part 2 Why 3rd Party Validation is 1st step to trust — Scott Baradell // Idea Grove
- Part 3What trust signals does Google look for? — Scott Baradell // Idea Grove
Show Notes
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02:33The influence of third party validationThird-party validation has become more democratized and influential, with review sites being trusted as much as recommendations from family and friends when making purchases. This kind of validation carries enormous influence and can significantly impact consumer behavior.
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04:20The challenge of fake reviews in building trust signalsFake reviews are a big challenge for brands and consumers, as bad actors try to manipulate customer reviews. However, consumers are becoming more skeptical and using methods like star ratings to help determine which brands are more reliable.
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07:20Leveraging influencers and trusted sources for third party validationThe "continuum of influence" model highlights the varying degrees of influence that individual customer reviews, ambassadors, and influencers can have on driving customer action. Overall, authenticity is key, and reaching a bigger audience does not always guarantee better results.
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10:13Finding the balance between organic reputation building and manufactured influenceBrands must find the balance as consumers today are aware of the ways trust signals can be manipulated. So, when building trust, its important to partner with influencers with credible reputations and whose specializations align with the brand.
Quotes
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"We believe in online reviews as much as we believe in recommendations from our family and friends today. So, that kind of third-party validation carries enormous influence." -Scott Baradell, CEO, Idea Grove
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"It's been estimated that over 30% of reviews in Amazons consumer electronics section are fraudulent." -Scott Baradell, CEO, Idea Grove
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"You're more likely to sell with a 4.5-star rating than a 5 because the consumer is more likely to assume that you haven't manipulated those reviews." -Scott Baradell, CEO, Idea Grove
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"The kind of influence that you can connect to your product today is far more authentic than what was done in the past through dollars paid." -Scott Baradell, CEO, Idea Grove
- Part 1Trust signals for PR & Marketing — Scott Baradell // Idea Grove
- Part 2 Why 3rd Party Validation is 1st step to trust — Scott Baradell // Idea Grove
- Part 3What trust signals does Google look for? — Scott Baradell // Idea Grove
Up Next:
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Part 1Trust signals for PR & Marketing — Scott Baradell // Idea Grove
Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. When customers trust your brand, they are more likely to support it and make repeat purchases. And trust signals like a well-designed website with good navigation and endorsements from reputable sources send a signal to consumers that the brand is credible and trustworthy. Today, Scott discusses trust signals for PR and marketing.
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Part 2Why 3rd Party Validation is 1st step to trust — Scott Baradell // Idea Grove
Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Third-party validation provides credibility and assurance to consumers that a product or service is trustworthy and reliable. Without it, businesses risk losing potential customers who prioritize trust in their purchasing decisions. Today, Scott discusses why third-party validation is a critical step to trust.
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Part 3What trust signals does Google look for? — Scott Baradell // Idea Grove
Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Google has become the go-to source for determining the trustworthiness and reputation of a business or individual. With its powerful search algorithms and vast reach, a positive presence on Google can greatly enhance one's credibility and influence. Today, Scott discusses the trust signals that Google looks for.
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