Why 3rd Party Validation is 1st step to trust — Scott Baradell // Idea Grove

Show Notes

• 02:33
  The influence of third party validation

  Third-party validation has become more democratized and influential, with review sites being trusted as much as recommendations from family and friends when making purchases. This kind of validation carries enormous influence and can significantly impact consumer behavior.
• 04:20
  The challenge of fake reviews in building trust signals

  Fake reviews are a big challenge for brands and consumers, as bad actors try to manipulate customer reviews. However, consumers are becoming more skeptical and using methods like star ratings to help determine which brands are more reliable.
• 07:20
  Leveraging influencers and trusted sources for third party validation

  The "continuum of influence" model highlights the varying degrees of influence that individual customer reviews, ambassadors, and influencers can have on driving customer action. Overall, authenticity is key, and reaching a bigger audience does not always guarantee better results.
• 10:13
  Finding the balance between organic reputation building and manufactured influence

  Brands must find the balance as consumers today are aware of the ways trust signals can be manipulated. So, when building trust, its important to partner with influencers with credible reputations and whose specializations align with the brand.