What trust signals does Google look for? — Scott Baradell // Idea Grove
- Part 1Trust signals for PR & Marketing — Scott Baradell // Idea Grove
- Part 2Why 3rd Party Validation is 1st step to trust — Scott Baradell // Idea Grove
- Part 3 What trust signals does Google look for? — Scott Baradell // Idea Grove
Show Notes
-
02:14Why Google is crucial for building trustGoogle's endorsement of a brand by ranking it highly in search results is more powerful than just driving traffic to a website. It tells Google's audience that the brand is the most important and trustworthy in that category.
-
03:26Why Google is the most trusted arbiter of contentUnlike platforms like TikTok, Google's influence spans all channels, for example, its ownership of YouTube. As a result, Google is a powerful and influential arbiter of information.
-
04:49Ranking factors marketers should be prioritizingMarketers should prioritize relevant content and digital PR for inbound links to be ranked high in search. They should also consider SEO trust signals such as domain age, which can affect a website's perceived trustworthiness by Google.
-
07:50Looking at Google as a traffic source vs a branding channelThe focus of SEO should be on meaningful and strategic traffic rather than vanity traffic. Branded search traffic and the number of times a brand has been searched are both important metrics to evaluate the impact of SEO on brand value.
Quotes
-
"If you just look across how people gather information within TikTok, or Facebook, those are very powerful platforms, but they are individual channels. Googles tentacles are everywhere." -Scott Baradell, CEO, Idea Grove
-
"There's nowhere you can be without Google's influence being felt." -Scott Baradell, CEO, Idea Grove
-
"According to John Mueller, Googles Chief Search Advocate, digital PR is the single best way to build links today because it's authentic" -Scott Baradell, CEO, Idea Grove
-
"A site that's been around 10 years is going to be more trusted than a site that's been around six months or two years." -Scott Baradell, CEO, Idea Grove
-
"On average, about two-thirds of the people that search for your brand on Google don't actually become branded search traffic. They don't click through to your website." -Scott Baradell, CEO, Idea Grove
- Part 1Trust signals for PR & Marketing — Scott Baradell // Idea Grove
- Part 2Why 3rd Party Validation is 1st step to trust — Scott Baradell // Idea Grove
- Part 3 What trust signals does Google look for? — Scott Baradell // Idea Grove
Up Next:
-
Part 1Trust signals for PR & Marketing — Scott Baradell // Idea Grove
Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. When customers trust your brand, they are more likely to support it and make repeat purchases. And trust signals like a well-designed website with good navigation and endorsements from reputable sources send a signal to consumers that the brand is credible and trustworthy. Today, Scott discusses trust signals for PR and marketing.
Play Podcast -
Part 2Why 3rd Party Validation is 1st step to trust — Scott Baradell // Idea Grove
Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Third-party validation provides credibility and assurance to consumers that a product or service is trustworthy and reliable. Without it, businesses risk losing potential customers who prioritize trust in their purchasing decisions. Today, Scott discusses why third-party validation is a critical step to trust.
Play Podcast -
Part 3What trust signals does Google look for? — Scott Baradell // Idea Grove
Scott Baradell, CEO of Idea Grove, talks about how trust signals work and when to use them. Google has become the go-to source for determining the trustworthiness and reputation of a business or individual. With its powerful search algorithms and vast reach, a positive presence on Google can greatly enhance one's credibility and influence. Today, Scott discusses the trust signals that Google looks for.
