Scaling operations & company culture — Matt Edmundson // Aurion Digital
- Part 1Toilet Seat Marketing — Matt Edmundson // Aurion Digital
- Part 2Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
- Part 3 Scaling operations & company culture — Matt Edmundson // Aurion Digital
Show Notes
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02:52Scaling operations while maintaining company valuesIt is important to keep company values at the forefront of your mind so that you dont deviate from them.
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06:34Morality and scaling operationsWhen expanding into different markets, your marketing messages should not morally conflict with one another.
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10:17What to think about during brand evolutionWhen scaling operations, consideration must be given to members within the organization and current customers to maintain brand culture.
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13:05Impact of scaling on your business and target marketWhat is acceptable in one market may be frowned upon in the next. Instead of completely changing for each market, determine where your values and the markets intersect.
Quotes
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“So I think for me, as we grew and as our brands grew, the thing that I wanted to make sure of was that we understood our core values and we didn't deviate from them.”-Matt Edmundson, CEO, Aurion Digital
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"One of the biggest problems with scale is often it stretches your company culture." -Benjamin Shapiro, host, MarTech podcast
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"The beauty industry is a huge billion dollar industry; colossal amounts of money. And the margins are insanely high. So you can see why people want to expand in that, but it became quite saturated." -Matt Edmundson, CEO, Aurion Digital
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"I have an issue with Unilever doing 2 very different messages. Not because of an issue going to different segments. But the values behind the marketing messages are opposite to each other." -Matt Edmundson, CEO, Aurion Digital
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"If you are running your business right, your business should stick to the values which you hold dear. As soon as you feel yourself deviating from them, it becomes a soul-searching moment" -Matt Edmundson, CEO, Aurion Digital
- Part 1Toilet Seat Marketing — Matt Edmundson // Aurion Digital
- Part 2Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
- Part 3 Scaling operations & company culture — Matt Edmundson // Aurion Digital
Up Next:
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Part 1Toilet Seat Marketing — Matt Edmundson // Aurion Digital
Aurion Digital’s CEO, Matt Edmundson, explores different ways to think about marketing. Knowing what your customer wants before they do is the marker of an efficient marketer. However, launching a new product means starting from square one, usually with limited data. Today, Matt discusses toilet seat marketing.
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Part 2Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
Matt Edmundson, Aurion Digital’s CEO, discusses the significance of understanding customer needs in marketing. Before launching a new product or service, we try to determine who will be purchasing it and how much they are willing to pay. Customers must occupy centerstage during product development. Today, Matt shares his philosophy on customer centricity and marketing.
Play Podcast -
Part 3Scaling operations & company culture — Matt Edmundson // Aurion Digital
CEO of Aurion Digital, Matt Edmundson, wraps up conversations about the different ways we think about marketing. Business growth is positive and indicates you’re doing the right thing. However, scaling brings with it complications. How do you maintain your values while expanding? Today, Matt provides a roadmap for scaling both your business and company culture.
