Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
- Part 1Toilet Seat Marketing — Matt Edmundson // Aurion Digital
- Part 2 Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
- Part 3Scaling operations & company culture — Matt Edmundson // Aurion Digital
Show Notes
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02:12CustomerThe concepts are essentially the same. In terms of price, quality, and service, businesses must choose two out of the three to do extremely well.
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06:57Modifying your company and target marketsWhen a company defines their values, it is easier for them to identify customers whose values are aligned.
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09:28Adjusting marketing strategies to reach the right customersAfter identifying their needs, its about ensuring that your marketing is visible in places your target market frequents. Satisfied customers generally recommend products to their peers.
Quotes
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"You can sell quality products and offer great customer service. But you're not going to be able to do that at a very cheap price and make a profit." -Matt Edmundson, CEO, Aurion Digital
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"You can choose two things out of these three to accelerate in a business: price, service, and quality. I think it's very complex to try and be all three." -Matt Edmundson, CEO, Aurion Digital
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"The first year we decided to focus on quality products and high customer service, our sales dipped. The following year, our sales increased by 25% and our customer retention had gone up." -Matt Edmundson, CEO, Aurion Digital
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"In 2012, before affiliate marketing, our customers were telling the world about us. When we focused on customer service as a key marketing activity, the repeat purchase rate increased." -Matt Edmundson, CEO, Aurion Digital
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"When we define our values as a company, we can find customers who match those brand values that we have." -Matt Edmundson, CEO, Aurion Digital
- Part 1Toilet Seat Marketing — Matt Edmundson // Aurion Digital
- Part 2 Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
- Part 3Scaling operations & company culture — Matt Edmundson // Aurion Digital
Up Next:
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Part 1Toilet Seat Marketing — Matt Edmundson // Aurion Digital
Aurion Digital’s CEO, Matt Edmundson, explores different ways to think about marketing. Knowing what your customer wants before they do is the marker of an efficient marketer. However, launching a new product means starting from square one, usually with limited data. Today, Matt discusses toilet seat marketing.
Play Podcast -
Part 2Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
Matt Edmundson, Aurion Digital’s CEO, discusses the significance of understanding customer needs in marketing. Before launching a new product or service, we try to determine who will be purchasing it and how much they are willing to pay. Customers must occupy centerstage during product development. Today, Matt shares his philosophy on customer centricity and marketing.
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Part 3Scaling operations & company culture — Matt Edmundson // Aurion Digital
CEO of Aurion Digital, Matt Edmundson, wraps up conversations about the different ways we think about marketing. Business growth is positive and indicates you’re doing the right thing. However, scaling brings with it complications. How do you maintain your values while expanding? Today, Matt provides a roadmap for scaling both your business and company culture.
Play Podcast
