The New Identity Data Landscape — Kristina Prokop // Eyeota
Kristina Prokop
Eyeota // Dun & Bradstreet
- Part 1The Global Audience Data Landscape — Kristina Prokop // Eyeota
- Part 2 The New Identity Data Landscape — Kristina Prokop // Eyeota
Show Notes
Quotes
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"The challenge about identity is for marketers to understand what they have in terms of data, the types of identifiers they have as a result of the data they're collecting, and what they have to link that to ideally." - Kristina Prokop
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"The importance of being able to connect identifiers and connect pieces of identity, that's equally an important next step in the evolution of this identity landscape." - Kristina Prokop
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"Understanding where someone is in their customer journey and how they are interacting with your brand, website, emails in your advertising campaigns, that's absolutely crucial" - Kristina Prokop
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"As we look at the amount of direct customer data that's opt in in some markets, that's more tightly controlled, how do we use that data in smarter ways? I think AI can play a huge role in that." - Kristina Prokop
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"We want to be making the highest accuracy of matching across different ideas and different identities that we see as marketers. AI can help a lot in that and what we're trying to tie together in bits and pieces today." - Kristina Prokop
- Part 1The Global Audience Data Landscape — Kristina Prokop // Eyeota
- Part 2 The New Identity Data Landscape — Kristina Prokop // Eyeota
Up Next:
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Part 1The Global Audience Data Landscape — Kristina Prokop // Eyeota
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale of available data may undergo changes in the coming years. Today, Kristina discusses the global audience data landscape
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Part 2The New Identity Data Landscape — Kristina Prokop // Eyeota
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices will become even more critical. Today, Kristina discusses the new identity data landscape.
