Kristina Prokop | Eyeota // Dun & Bradstreet
The New Identity Data Landscape — Kristina Prokop // Eyeota
B2B
Data & Analytics
Data Provider
Data-driven marketing insights
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses.…
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