Building two-way interaction via SMS — Brian Long // Attentive
Brian Long
Attentive
- Part 1The importance of SMS personalization
- Part 2How to scale your SMS List — Brian Long // Attentive
- Part 3Value-added SMS messages strategies — Brian Long // Attentive
- Part 4How SMS marketing drives incremental revenue — Brian Long // Attentive
- Part 5 Building two-way interaction via SMS — Brian Long // Attentive
Show Notes
Quotes
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“I think that customer service use case is a fantastic place to start.” - Brian
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“We've seen that when brands start interacting in two way conversations, those consumers spend almost a third 31% more than those that are not getting responses from the brands. “ - Brian
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“ As mentioned before, 5-10% of consumers, often for most brands we work with make-up far more than 50% of revenue for the brand. “ -Brian
- Part 1The importance of SMS personalization
- Part 2How to scale your SMS List — Brian Long // Attentive
- Part 3Value-added SMS messages strategies — Brian Long // Attentive
- Part 4How SMS marketing drives incremental revenue — Brian Long // Attentive
- Part 5 Building two-way interaction via SMS — Brian Long // Attentive
Up Next:
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Part 1The importance of SMS personalization
Welcome to SMS Marketing Week on the MarTech podcast. This week, we're going to talk about the strategies, tactics and tools you need to implement a successful SMS marketing strategy. With us today is Brian Long, Co-Founder and CEO of Attentive which is a personalized text messaging platform for innovative brands and organizations that can quickly become a top three revenue channel. using real time behavioral data, attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. For today, Brian and I discuss the importance of SMS personalization.
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Part 2How to scale your SMS List — Brian Long // Attentive
This is the 2nd installment of a 5 part episode of our SMS Marketing Week. Yesterday, Brian and I kicked off SMS marketing week talking about the importance of SMS marketing and how to personalize some of your SMS campaigns. Today, we're going to talk about how to scale your SMS marketing list.
Play Podcast -
Part 3Value-added SMS messages strategies — Brian Long // Attentive
Today’s the 3rd installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and personalization. Yesterday, we talked about how to scale your SMS list. Today, we're going to continue the conversation, talking a little bit more about copy and creative and how to create value added SMS strategies.
Play Podcast -
Part 4How SMS marketing drives incremental revenue — Brian Long // Attentive
Welcome to the last installment of SMS Marketing Week with Brian Long of Attentive. So far this week, Brian and I have talked about the importance of SMS and personalization, how to scale your SMS list, creating value added SMS. Yesterday, we talked about building two way interactions with your customers. Today, we're going to wrap up SMS Marketing Week talking about how you can use SMS to drive incremental revenue.
Play Podcast -
Part 5Building two-way interaction via SMS — Brian Long // Attentive
This is the 4th installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and how to personalize your messages. We talked about how to scale your SMS marketing list and how to add value with the messages you're sending. Today, we're going to talk about building two way interaction loops via SMS.
