The experimental marketing channel playbook — Amine Bentahar // Advantix Digital

Quotes

• “The way we evaluate new channels and new opportunities is, we do our due diligence and ask if it’s worth testing in the first place.” - Amine “As with most things in marketing, it all starts with ‘who is the customer?’, understanding who you’re trying to reach and then you build your digital strategy around  those people’s media consumption behavior.” - Ben “The key is not just to test it and not be afraid to be the first (a new marketing channel) but also be authentic because this generation likes authenticity so the more authentic you are, the more engagement and ROI you will have.” - Amine“If you’re going to invest in developing an organic growth strategy, you need to have a consistent amount of content and to evaluate the performance of your content.” - Ben “The good marketers know how long it takes to cultivate a channel.” - Ben “Start building your custom audience at an earlier stage, prior to having the ability to market on a paid channel and not wait until you have so much data in order to do that.” - Amine “In terms of time and energy, dedicate at least 30-40% to one channel at a time because in order for you to truly know whether or not it works, you have to invest the dollars and the time to analyze and learn so you can make a decision whether this is a channel for you or not.”  - Amine