The Differences Between Growth & Traditional Marketing — (Part 1) Graham Hunter // Groundwork Growth
- B2B
- The podcast episode can be classified as "Organic Growth".
- Marketing Consultancy
- Marketing Strategy
Graham Hunter
Groundwork Growth
- Part 1 The Differences Between Growth & Traditional Marketing — (Part 1) Graham Hunter // Groundwork Growth
- Part 2The Differences Between Growth & Traditional Marketing — (Part 2) Graham Hunter // Groundwork Growth
Show Notes
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02:18Grahams background and Groundwork Growth02:54 - Grahams career
Quotes
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“I am the Founder of Groundwork Growth. We help startups build a process and a roadmap for all the growth and marketing experiments that they should be trying.” - Graham
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“I became a customer guy for all of the startups in the Temple startup incubator.” -Graham
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“I did an internship at Hydro Bottle and later became the Director of Marketing.” - Graham
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“At one point I have moved to San Francisco and started working at an agency called Media Smith.” - Graham
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“Growth evolved from certain marketing people that the founders didnt want to hire. It was more about positioning than roles.” - Graham
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“The biggest mistake that founders make is not to find the resources that are appropriate to a stage where their startup is.” - Graham
- Part 1 The Differences Between Growth & Traditional Marketing — (Part 1) Graham Hunter // Groundwork Growth
- Part 2The Differences Between Growth & Traditional Marketing — (Part 2) Graham Hunter // Groundwork Growth
Up Next:
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Part 1The Differences Between Growth & Traditional Marketing — (Part 1) Graham Hunter // Groundwork Growth
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture.
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Part 2The Differences Between Growth & Traditional Marketing — (Part 2) Graham Hunter // Groundwork Growth
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent.
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