Podcast Advertising Best Practices — Todd Cochrane // Blubrry Podcasting
- B2B
- Content Marketing, Brand, Programmatic Advertising, Operations, Organic Growth, Marketing Operations
- Media & Publishing, Advertising Platform
- Growth Marketing, Branding, Entrepreneurship, Marketing Strategy
- Part 1Podcast Growth Secrets — Todd Cochrane // Blubrry Podcasting
- Part 2Business Podcasting Strategies — Todd Cochrane // Blubrry Podcasting
- Part 3 Podcast Advertising Best Practices — Todd Cochrane // Blubrry Podcasting
Show Notes
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01:59The best ways to leverage podcast advertisingWhen getting started in podcast advertising, start with shows you already love and trust. Buy 90 days' worth of advertising spots to allow the ad and your companys story to grow over time
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05:43Identifying the right shows to run podcast advertisements onShows with medium or smaller sized audiences are more intimate and listeners are more likely to act on ads. Select shows that reach your target audience, ensure your creative is good, and CTA is clear and easy to remember.
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08:00What you should be paying for podcast advertisingIts important to have a realistic expectation of what the ROI will be when advertising on a show. So, you should determine what your acquisition costs are and then you can determine if youre getting value for your spend on podcast advertising.
Quotes
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"The thing about podcast advertising that makes it very unique is that the listener has opted in to listen to that content. They just aren't randomly being subjected to it like you are on the radio." -Todd Cochrane, CEO, Blubrry Podcasting
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"Podcast advertising often delivers multiple times higher performance than any other type of advertising media." -Todd Cochrane, CEO, Blubrry Podcasting
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"I believe if you're going to do advertising by buying space on a podcast, you should buy about 90 days worth of that content." -Todd Cochrane, CEO, Blubrry Podcasting
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"Podcast advertising, if you have the budget to buy on a wider scale, can drive significant volume to your website." -Todd Cochrane, CEO, Blubrry Podcasting
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"Shows that have a medium or smaller size audience are more intimate with that audience and those listeners are more than more likely to act upon the ad." -Todd Cochrane, CEO, Blubrry Podcasting
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"The more broad the topic of the audience, then you are probably going to be down in the $20 and $25 CPM levels." -Todd Cochrane, CEO, Blubrry Podcasting
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"The reason I've been able to hold a specific sponsor since 2005 on my own personal podcast is I deliver the value that they expect every month for the compensation that I earn." -Todd Cochrane, CEO, Blubrry Podcasting
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"If you're spending $30 to acquire a new customer in other mediums, you would expect that the acquisition cost and podcasting would be lower." -Todd Cochrane, CEO, Blubrry Podcasting
- Part 1Podcast Growth Secrets — Todd Cochrane // Blubrry Podcasting
- Part 2Business Podcasting Strategies — Todd Cochrane // Blubrry Podcasting
- Part 3 Podcast Advertising Best Practices — Todd Cochrane // Blubrry Podcasting
Up Next:
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Part 1Podcast Growth Secrets — Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. In order to grow your podcast’s audience, your content must be available where people listen to podcasts. But first, your podcast needs to be built on your own domain, where you can control the message and make sure it's written in a way that encourages Google to send traffic to you. Today, Todd discusses his podcast ‘Growth Secrets’.
Play Podcast -
Part 2Business Podcasting Strategies — Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren’t previously doing podcasts added them to their marketing strategy lineup. Consumers today tend to buy from people who they like and trust and podcasts enable businesses to build that trust through the publication of valuable content. Today, Todd discusses business podcasting strategies.
Play Podcast -
Part 3Podcast Advertising Best Practices — Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. If you have the budget to buy on a wider scale, podcast advertising can drive significant volume to your website. However, rather than just getting your ads on podcasts with massive audiences, you must do your due diligence to ensure that you’re investing in podcasts that resonate with your target audience. Today, Todd discusses podcast advertising best practices.
