Podcast Growth Secrets — Todd Cochrane // Blubrry Podcasting
- B2B
- Content Marketing, Brand, Programmatic Advertising, Operations, Organic Growth, Marketing Operations
- Media & Publishing, Advertising Platform
- Growth Marketing, Branding, Entrepreneurship, Marketing Strategy
- Part 1 Podcast Growth Secrets — Todd Cochrane // Blubrry Podcasting
- Part 2Business Podcasting Strategies — Todd Cochrane // Blubrry Podcasting
- Part 3Podcast Advertising Best Practices — Todd Cochrane // Blubrry Podcasting
Show Notes
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01:57Best practices for growing a podcastWhen creating a podcast, its best to set a goal such as lead generation, building authority, etc. Also, produce consistent, superior content, and ensure that youre providing value to your audience.
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04:19Growing your podcasts audienceLeverage your existing relationships and ask them to share the show. Create searchable content by writing for the search engine and upload your podcast in other places where your target audience hangs out.
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08:19Using performance marketing to drive podcast growthWhile paid ads can work, it depends on whether you know where your audience hangs out. If you do, paid ads can work but a lot of small companies dont know how to do performance marketing effectively.
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10:17Growing your business through podcastingCreate content that isnt only focused on your business, but also about the world as a whole. Convert previously created content into different formats like a book and ensure that its easy for people to subscribe to your content.
Quotes
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"If youre brand new, without a presence anywhere, building a brand on your own.com and allowing your content to be discovered at an episode level is one of the things you have to focus on." -Todd Cochrane, CEO, Blubrry Podcasting
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"You need to be found in a way that your competition's not. And how is that done? You record for your audience, you write for Google." -Todd Cochrane, CEO, Blubrry Podcasting
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"Don't put your podcast on a third-party site. Do it where you can control the message and ensure it's written so the Google search god, that 800-pound gorilla, is going to drive traffic to you." -Todd Cochrane, CEO, Blubrry Podcasting
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"Most companies coming into the space don't often have budget for the advertising of their show. It doesn't have to be a lot of money. It can be a simple boost on Facebook or a paid post on LinkedIn." -Todd Cochrane, CEO, Blubrry Podcasting
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"The ability to not be just focused on what you are doing, but also talk about the world as a whole tends to attract folks that may be reluctant to tune into a business or a marketing show." -Todd Cochrane, CEO, Blubrry Podcasting
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"When folks land on your page and they're only there for five seconds, make sure that you have a place to indicate there's some content that they can follow before they click away." -Todd Cochrane, CEO, Blubrry Podcasting
- Part 1 Podcast Growth Secrets — Todd Cochrane // Blubrry Podcasting
- Part 2Business Podcasting Strategies — Todd Cochrane // Blubrry Podcasting
- Part 3Podcast Advertising Best Practices — Todd Cochrane // Blubrry Podcasting
Up Next:
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Part 1Podcast Growth Secrets — Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. In order to grow your podcast’s audience, your content must be available where people listen to podcasts. But first, your podcast needs to be built on your own domain, where you can control the message and make sure it's written in a way that encourages Google to send traffic to you. Today, Todd discusses his podcast ‘Growth Secrets’.
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Part 2Business Podcasting Strategies — Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren’t previously doing podcasts added them to their marketing strategy lineup. Consumers today tend to buy from people who they like and trust and podcasts enable businesses to build that trust through the publication of valuable content. Today, Todd discusses business podcasting strategies.
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Part 3Podcast Advertising Best Practices — Todd Cochrane // Blubrry Podcasting
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. If you have the budget to buy on a wider scale, podcast advertising can drive significant volume to your website. However, rather than just getting your ads on podcasts with massive audiences, you must do your due diligence to ensure that you’re investing in podcasts that resonate with your target audience. Today, Todd discusses podcast advertising best practices.
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