Optimizing Media Buying Using a Trade Desk

Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 1 of our conversation, we're going to talk about what Trade Desk is and who is it for.
About the speaker

Lauren Hutton

AudienceX

 - AudienceX

Lauren is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support.

Show Notes

  • What a Trade Desk Is (02:10)
    Everybody is confused about this but nobody wants to admit it. Some people think of it as the technology that drives this real-time bidding technology or buying operation in media and other people think of it as the managed service layer above that.
About the speaker

Lauren Hutton

AudienceX

 - AudienceX

Lauren is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support.

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