Navigating the gap between Marketing & Sales — Robin Bordoli // Rollworks

Quotes

• “My journey started at McKinsey and Company. My work there was at the intersection of markets, products, and technology.” - Robin

• “The core aspect of my career was thinking about the market that was in transformation.” - Robin

• “At the beginning of my career, I was educated at the strategic marketing level.” - Robin

• “After McKinsey, I went working for my first startup called Micro Muse, which eventually went public and was then acquired by IBM.” - Robin

• “For 90 percent of companies, there is still a disconnect between marketing and sales.” - Robin

• “ABM is about aligning marketing to the success of sales.” - Robin

• “I had four different roles at Marketo.” - Robin

• “There are two big marketing waves to think about. The first wave is about marketing growing up and becoming a function. The second wave was about starting to apply data and intelligence at a greater scale to make marketing more scalable.” - Robin

• “I have tried to create partnerships between Marketo and B2C Martech space.” - Robin

• “Identify your ideal customer profile and then build a list that reflects that.” - Robin

• “My career advice would be about two things. One - develop the skill of thinking about markets at an aggregate level. Second - go and expose yourself to emergent markets.” - Robin

• “You want to be in the stretch zone a lot because that is where learning happens.” - Robin