How to Integrate AI into Your Mobile Marketing — Barry Nolan // Swrve

Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, our topic is integrating AI into your mobile marketing.
About the speaker

Barry Nolan

Swrve

 - Swrve

Barry is a Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale.

Show Notes

  • Mobile Marketing and AI
    (03:09)
    We had been using machine learning for quite some time and it's only now that it become a thing. And the reason for that is because mobile gives you so much data. And AI needs heaps of heaps of data to train models.
About the speaker

Barry Nolan

Swrve

 - Swrve

Barry is a Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale.

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