De-risking audio advertising — Scott Simonelli // Veritonic
- Part 1Measuring Podcast Ad ROI — Scott Simonelli // Veritonic
- Part 2 De-risking audio advertising — Scott Simonelli // Veritonic
Show Notes
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02:24DeYou should have an audio strategy managed by someone or a dedicated team. Brands like Indeed have become household names very quickly using this approach.
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05:01Managing the ad content creation processThe person in charge of this process is tasked with determining your measuring platforms. So, theyre looking at where spend should occur, whats effective, and whether the ad worked.
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07:52Competitive intelligence and choosing partners to work withCompetitive intelligence is being used to figure out where people are spending and where your audience is. It can also dictate the kinds of ads and content that will likely bring success.
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10:50Retargeting and improved data opportunitiesWith retargeting, your advertising gets the chance to be more effective. You have a better cross section of people's behavior and youre better able to understand multitouch attribution.
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13:28Why podcast advertising worksAudio creates an emotional relationship with listeners and is likely to elicit an emotional response. While theres some wayto go in terms of tracking, the digital audio space is constantly improving.
Quotes
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"Your audio strategy should be led by somebody. I know this sounds basic, but it's just not happening. And the brands who are doing it are crushing it and they become household names in a hurry." -Scott Simonelli, CEO, Veritonic
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"If you have a retargeting component, you have a better cross section of how people are behaving. And you're step closer to understanding multitouch attribution." -Scott Simonelli, CEO, Veritonic
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"Audio is the most powerful media for creating an emotional and visceral response. It creates a very personal relationship with the listener and thats why podcast advertising is working." -Scott Simonelli, CEO, Veritonic
- Part 1Measuring Podcast Ad ROI — Scott Simonelli // Veritonic
- Part 2 De-risking audio advertising — Scott Simonelli // Veritonic
Up Next:
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Part 1Measuring Podcast Ad ROI — Scott Simonelli // Veritonic
Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. Podcasts are here to stay, and with audio ever evolving, podcast advertising is making its way up the ranks. While podcast advertising is growing, its fragmented nature makes it a lot more difficult to capture the data required from all sources for optimization and post-campaign results. Today, Scott discusses measuring podcast ad ROI.
Play Podcast -
Part 2De-risking audio advertising — Scott Simonelli // Veritonic
Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. In order for your marketing efforts to be effective, your ads actually have to be seen by humans. Likewise, audio ads will have no effect if the right audience isn’t hearing them and tracking their performance means looking at multiple tools. Today, Scott discusses de-risking your audio advertising.
