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Scott Simonelli | Veritonic
De-risking audio advertising — Scott Simonelli // Veritonic
B2B
Data & Analytics
Marketing Analytics
Marketing Attribution, Marketing Strategy
Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. In order for your marketing efforts to be effective, your ads actually have to be seen by humans. Likewise, audio ads will have no effect if the right audience isn’t hearing them and tracking their performance means looking at…
Play PodcastScott Simonelli | Veritonic
Measuring Podcast Ad ROI — Scott Simonelli // Veritonic
B2B
Data & Analytics
Marketing Analytics
Marketing Attribution, Marketing Strategy
Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. Podcasts are here to stay, and with audio ever evolving, podcast advertising is making its way up the ranks. While podcast advertising is growing, its fragmented nature makes it a lot more difficult to capture the data required from…
Play PodcastAbout Topic: Marketing Attribution, Marketing Strategy
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