Marketing through storytelling — James Ontra // Shufflrr
- Part 1 Marketing through storytelling — James Ontra // Shufflrr
- Part 2Using logic vs storytelling to inspire prospects — James Ontra // Shufflrr
Show Notes
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01:46Why presentation should be part of your marketing arsenalThe power of a presentation is often underestimated. When used correctly, presentations can bring across more concise messages.
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02:24How to create a good presentationTake a storytelling approach to your presentation. Each slide should deliver a concise message.
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03:29Telling an effective storyYou can approach your story from more of an information standpoint instead of informational. Think of how you could display your message without words.
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04:31Emotions VS Data: Choosing your approachYour presentation should have a format. After you get the emotional response, is when you should start presenting the data.
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05:37Keeping it simple without sacrificing your messageAny text that can be replaced by a graphic should be. Think of how memes bring across a point with minimal verbiage. And model your presentation slides after that.
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07:26Presentations as a marketing channelPresentations have always been part of marketing. But to effectively bring it into your marketing mix, there needs to be a library of resources to ensure presentation quality for everyone in your business.
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08:37Building a guideline for your presentationsA structured library of slides makes it easier to have more dynamic presentations. Specific slides are easily accessible. Plus, you can better facilitate your audience at their pace.
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10:56Presentations in actionPharmaceutical and the travel and entertainment industries are only 2 areas where presentations are being used as the source of information. Business conversations are dynamic. Presentation should follow, not force the conversation.
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12:28Presentations and marketing communicationPresentation management allows you to repurpose your content without formatting. It provides a faster way to find any slide without having to manual sift through it all.
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13:33What gives presentations the edge over other formatsIt's a great way to ensure follow-through and close your sale. While presentations arent always needed, its usually the final deciding factor for a prospect.
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15:19The biggest presentation mistake that marketers makeMarketers dont have a tool to manage their presentation. Thats what stops marketers from getting the most use out of their slides.
Quotes
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"Managed and in a consistent method, its easier to configure presentations and easier to give them and more concise messages." - James Ontra, CEO & Co-Founder, Shufflrr
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"Every presentation is a story, and every slide is the scene." - James Ontra, CEO & Co-Founder, Shufflrr
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"Society because of media has been programmed to make excellent emotional slides. Every meme is a slide. Imagine if your presentation was 5 really effective memes..." - James Ontra, CEO & Co-Founder, Shufflrr
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“We've been doing them all the time continually, but for some reason it's been not considered as part of the marketing mix now to bring it to your marketing mix...” - James Ontra, CEO & Co-Founder, Shufflrr
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“It turns into a publishing model where the marketing people publish a structured library of slides that anyone in your organization can tap into and retell a story about your company.” - James Ontra, CEO & Co-Founder, Shufflrr
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“There's a lot of money spent in marketing that never gets reused. And presentation management is the way you reuse marketing dollars.” - James Ontra, CEO & Co-Founder, Shufflrr
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“With Shufflrr the presentation follows the conversation, as opposed to the presentation forcing the conversation.” - James Ontra, CEO & Co-Founder, Shufflrr
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“If you don't trust my presentation, when I'm sitting here, I don't think you're going to get the sale.” - James Ontra, CEO & Co-Founder, Shufflrr
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“The biggest problem marketers have with their slides is they don't have a tool to manage them. They spray and pray.” - James Ontra, CEO & Co-Founder, Shufflrr
- Part 1 Marketing through storytelling — James Ontra // Shufflrr
- Part 2Using logic vs storytelling to inspire prospects — James Ontra // Shufflrr
Up Next:
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Part 1Marketing through storytelling — James Ontra // Shufflrr
Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of presentation? It’s a very powerful form of communication both inside and outside of a business. Today, Ben and James discuss marketing through storytelling.
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Part 2Using logic vs storytelling to inspire prospects — James Ontra // Shufflrr
James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when it comes to your marketing mix. But it’s the ultimate communication tool. Today, Ben and James talk about using logic versus storytelling to inspire your prospects.
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