Marketing through storytelling

Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of presentation? It’s a very powerful form of communication both inside and outside of a business. Today, Ben and James discuss marketing through storytelling.
About the speaker

James Ontra

Shufflrr

 - Shufflrr

James is the CEO and co-founder of Shufflrr

Show Notes

  • 01:46
    Why presentation should be part of your marketing arsenal
    The power of a presentation is often underestimated. When used correctly, presentations can bring across more concise messages.
  • 02:24
    How to create a good presentation
    Take a storytelling approach to your presentation. Each slide should deliver a concise message.
  • 03:29
    Telling an effective story
    You can approach your story from more of an information standpoint instead of informational. Think of how you could display your message without words.
  • 04:31
    Emotions VS Data: Choosing your approach
    Your presentation should have a format. After you get the emotional response, is when you should start presenting the data.
  • 05:37
    Keeping it simple without sacrificing your message
    Any text that can be replaced by a graphic should be. Think of how memes bring across a point with minimal verbiage. And model your presentation slides after that.
  • 07:26
    Presentations as a marketing channel
    Presentations have always been part of marketing. But to effectively bring it into your marketing mix, there needs to be a library of resources to ensure presentation quality for everyone in your business.
  • 08:37
    Building a guideline for your presentations
    A structured library of slides makes it easier to have more dynamic presentations. Specific slides are easily accessible. Plus, you can better facilitate your audience at their pace.
  • 10:56
    Presentations in action
    Pharmaceutical and the travel and entertainment industries are only 2 areas where presentations are being used as the source of information. Business conversations are dynamic. Presentation should follow, not force the conversation.
  • 12:28
    Presentations and marketing communication
    Presentation management allows you to repurpose your content without formatting. It provides a faster way to find any slide without having to manual sift through it all.
  • 13:33
    What gives presentations the edge over other formats
    It's a great way to ensure follow-through and close your sale. While presentations arent always needed, its usually the final deciding factor for a prospect.
  • 15:19
    The biggest presentation mistake that marketers make
    Marketers dont have a tool to manage their presentation. Thats what stops marketers from getting the most use out of their slides.

Quotes

  • "Managed and in a consistent method, its easier to configure presentations and easier to give them and more concise messages." - James Ontra, CEO & Co-Founder, Shufflrr

  • "Every presentation is a story, and every slide is the scene." - James Ontra, CEO & Co-Founder, Shufflrr

  • "Society because of media has been programmed to make excellent emotional slides. Every meme is a slide. Imagine if your presentation was 5 really effective memes..." - James Ontra, CEO & Co-Founder, Shufflrr

  • “We've been doing them all the time continually, but for some reason it's been not considered as part of the marketing mix now to bring it to your marketing mix...” - James Ontra, CEO & Co-Founder, Shufflrr

  • “It turns into a publishing model where the marketing people publish a structured library of slides that anyone in your organization can tap into and retell a story about your company.” - James Ontra, CEO & Co-Founder, Shufflrr

  • “There's a lot of money spent in marketing that never gets reused. And presentation management is the way you reuse marketing dollars.” - James Ontra, CEO & Co-Founder, Shufflrr

  • “With Shufflrr the presentation follows the conversation, as opposed to the presentation forcing the conversation.” - James Ontra, CEO & Co-Founder, Shufflrr

  • “If you don't trust my presentation, when I'm sitting here, I don't think you're going to get the sale.” - James Ontra, CEO & Co-Founder, Shufflrr

  • “The biggest problem marketers have with their slides is they don't have a tool to manage them. They spray and pray.” - James Ontra, CEO & Co-Founder, Shufflrr

About the speaker

James Ontra

Shufflrr

 - Shufflrr

James is the CEO and co-founder of Shufflrr

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