Launching & scaling a MarTech Unicorn — David Steinberg // Zeta Global

Quotes

• “The truth of the matter is, I actually founded the first company I was ever a formal employee for and a founder of five companies I’ve run in over thirty years. But that being said, I’ve worked for a lot of shareholders.” - David “My whole theory was how do we build a data analytics and software company that you could do everything in one place. That was the real goal of what we do today at Zeta.” - David“The hardest part of the transition from being an individual contributor to becoming the management is delegating responsibility. For most of us, we’re so used to doing everything ourselves. As you grow inside of an institution, you have to be able to bring people in, first and foremost those that are exceptional at what you lack.” - David“The single most important attribute of career development and growth in management is making sure that as you move up, you try to really understand what your weaknesses are and be able to bring people whose strength is your own weakness.” - David “We took a completely different tap. Everything comes down to the data, the analytics, and the ability to build attribution models so you know exactly what you’re investing to create, to maintain, or to save a customer. To me, this was the future of marketing when we first looked at how we are going to build Zeta.” - David“All of the intent-based scores are built based on the behaviors that are coming out of our data cloud which is all processed through natural language processing (NLP) artificial intelligence platform which allows us to build the scores. It’s one of the massive differentiators we have as a company.” - David“We have a thousand global enterprise clients, over half of which are in the Fortune 1000 and I think 25% of the Fortune 100 work with us.” - David“We now run a fund as well which invests in startup technology and marketing businesses, so I get to be involved in the startup scene through the fund and it has allowed me to  grow personally in addition to the focus on running the business.” - David