Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
- Part 1 Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
- Part 2Finding opportunity keywords — Farzad Rashidi // Respona
- Part 33-steps to earn editorial backlinks — Farzad Rashidi // Respona
Show Notes
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02:07Choosing the right marketing channels for your business modelThere are three main marketing acquisition channels. These channels include cold outreach, paid ads, and SEO. Take your business model into consideration when choosing channels.
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05:11Paid media investmentsPaid ads can generate a high volume of leads. However, targeted lead generation requires more budget, making it a difficult channel to scale for bootstrapped companies.
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07:12Using SEO as an organic growth channelGoogle is peoples go-to resource when searching for solutions. Through SEO optimization, you can get your site to show up in the places people search for products like yours.
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08:55Assessing marketing channel maturityUltimately, the aim should be figuring out a long term acquisition channel. Paid ads and cold outreach provide the data that can help to determine the right acquisition strategy.
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10:45Researching customer journeysHow your ideal customers discover your product should determine the marketing channels you focus on. Conduct customer interviews to determine the keyword to target.
Quotes
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"After COVID, we noticed a significant drop in ROI. The fact is that when you double your paid ads budget, it doesn't normally result in double the conversions." -Farzad Rashidi, Lead Innovator, Respona
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"Instead of spending all of our cash to become a household name, let's try to show up in places where people who are looking for a product like ours can organically find us." -Farzad Rashidi, Lead Innovator, Respona
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"If you optimize your website to organically show up in search results for your target keyword, youll get an unlimited, evergreen flow of traffic thats consistently bringing you customers." Farzad Rashidi, Lead Innovator, Respona
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"How are we going to acquire customers? Not only today, but five or 10 years from now. That dictates the amount of focus were putting on each channel." -Farzad Rashidi, Lead Innovator, Respona
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"Up to this day, we still do paid ads and cold outreach. But, I would say 90% of our focus is predominantly on SEO." -Farzad Rashidi, Lead Innovator, Respona
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"How your ideal customers come across your product should be crystal clear from your customer interviews and asking your target audience." -Farzad Rashidi, Lead Innovator, Respona
- Part 1 Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
- Part 2Finding opportunity keywords — Farzad Rashidi // Respona
- Part 33-steps to earn editorial backlinks — Farzad Rashidi // Respona
Up Next:
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Part 1Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. Do you know where people are looking for your products and services? When you're trying to figure out what the right acquisition channel is for your company, getting to know your customer’s journey is crucial to figuring out a long term acquisition channel. Today, Farzad discusses whether SEO is the right acquisition channel for you.
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Part 2Finding opportunity keywords — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. One of the biggest challenges we face as marketers is identifying where there's an opportunity to put yourself in front of your target audience. There are so many different search terms potential customers could be looking for to find your brand, and it’s up to you to find the keywords that work. Today, Farzad discusses finding opportunity keywords.
Play Podcast -
Part 33-steps to earn editorial backlinks — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. In a digital world where everyone is creating unique and original content and ensuring their website is fast, how do you top Google’s search results? When it comes to building domain authority, it’s crucial that we create content pieces that are primed for link-building. Today, Farzad discusses the three steps that you need to follow to earn editorial backlinks.
Play Podcast
