Finding opportunity keywords — Farzad Rashidi // Respona
- Part 1Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
- Part 2 Finding opportunity keywords — Farzad Rashidi // Respona
- Part 33-steps to earn editorial backlinks — Farzad Rashidi // Respona
Show Notes
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02:30How to find opportunity keywords for organic growthWhen it comes to content creation, you cannot assume what the audience wants. Instead, it comes down to going through the scientific process of figuring out what keywords work.
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04:12The keyword research processPrioritize keywords based on volume, competition, and relevance to the business. Ideally, youre looking for high search volume, high commercial intent, low competition keywords.
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05:58Keyword prioritization and domain authorityRun parent keywords through a keyword research tool like Ahrefs or Semrush. Keywords should be prioritized based on your domain rating.
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10:00Prioritizing keywords to have a higher cost per clickIf advertisers will pay more for a keyword, thats a good indication of the commercial intent. Google Visme Marketing Strategy for the entire keyword research process, with screenshots.
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11:14Creating a keyword list that worksUse the number of clicks, competitiveness, and commercial intent to calculate opportunity score. On a spreadsheet, sort it in descending order for a prioritized list of keywords to target.
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11:48Why Respona is sharing the formula to find your opportunity keywordsRespona has a culture of being open and sharing their insights with the marketing community. A lot of their knowledge comes from other marketers and they just want to pass on the help.
Quotes
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"We want to prioritize keywords to get the most amount of volume possible, but that's only one piece of the puzzle. There needs to be a low amount of competition and high commercial intent." -Farzad Rashidi, Lead Innovator, Respona
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"If you're a new website just starting out, or you're a more established website, that determines the type of keywords you would potentially want to go after." -Farzad Rashidi, Lead Innovator, Respona
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"Our rule of thumb is never going after keywords that have a keyword difficulty higher than our domain rating." Farzad Rashidi, Lead Innovator, Respona
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"The two keyword research tools I recommend are Ahrefs or Semrush. If there are more cost conscious listeners, I would recommend Ubersuggest by Neil Patel." -Farzad Rashidi, Lead Innovator, Respona
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"The formula we put together for calculating commercial intent is number of clicks multiplied by one over keyword difficulty, multiplied by one, plus cost per click." -Farzad Rashidi, Lead Innovator, Respona
- Part 1Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
- Part 2 Finding opportunity keywords — Farzad Rashidi // Respona
- Part 33-steps to earn editorial backlinks — Farzad Rashidi // Respona
Up Next:
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Part 1Is SEO is the right acquisition channel for you? — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. Do you know where people are looking for your products and services? When you're trying to figure out what the right acquisition channel is for your company, getting to know your customer’s journey is crucial to figuring out a long term acquisition channel. Today, Farzad discusses whether SEO is the right acquisition channel for you.
Play Podcast -
Part 2Finding opportunity keywords — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. One of the biggest challenges we face as marketers is identifying where there's an opportunity to put yourself in front of your target audience. There are so many different search terms potential customers could be looking for to find your brand, and it’s up to you to find the keywords that work. Today, Farzad discusses finding opportunity keywords.
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Part 33-steps to earn editorial backlinks — Farzad Rashidi // Respona
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. In a digital world where everyone is creating unique and original content and ensuring their website is fast, how do you top Google’s search results? When it comes to building domain authority, it’s crucial that we create content pieces that are primed for link-building. Today, Farzad discusses the three steps that you need to follow to earn editorial backlinks.
Play Podcast
