Is OOH effective in a post-pandemic world? — Cherian Thomas // Octopus Interactive

Cherian Thomas, co-founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-out-home marketing. Back in the day, we didn’t have a way to evaluate out-of-home. But in a post-pandemic world, it’s creative and extremely targeted. Today, Cherian discusses whether out-of-home is effective in a post-pandemic world.
About the speaker

Cherian Thomas

Octopus Interactive

- Octopus Interactive

Cherian Thomas is the Co-founder and CEO of Octopus Interactive

Show Notes

  • 02:30
    About Octopus Interactive
    Octopus Interactive works with companies like Uber to entertain their passengers. If you've ever played trivia on a screen in the head rest, then youve interacted with Octopus Interactive.
  • 03:22
    Out
    Out-of-home today is audiovisual. And instead of targeting one-to-many, being inside of a taxi, narrows your audience down, one-to-few.
  • 05:03
    Who should be using out
    If youre advertising with billboards and television, then out-of home is a good addition to the mix. Todays out-of-home comes with the measurability it didnt have before.
  • 06:40
    The creative of out
    Out-of-home content is engaging and interactive. The audience can engage with the content, so now you can measure and evaluate that engagement.
  • 07:53
    The value of measurability
    People do try to approximate measurement for billboards. But that data won't be accurate. Rideshare advertising lets the audience opt in and provide their data themselves.
  • 08:45
    Evaluating out
    Out-of-home includes tracking. Plus it allows the viewer to opt in. Out-of-home is now more than just an awareness driver.

Quotes

  • "Octopus is an interactive entertainment platform inside of rideshare vehicles." - Cherian Thomas, Co-founder & CEO, Octopus Interactive

  • "Think of games as our content, that's our hook. That's what gets the riders attention. They're playing trivia or photo hunt to win money." - Cherian Thomas, Co-founder & CEO, Octopus Interactive

  • "So obviously in 2020, when people were in their home, the out of home budget certainly dropped significantly. But as you can imagine, there's a lot of pent up demand." - Cherian Thomas, Co-founder & CEO, Octopus Interactive

  • “It's very rare that you have video in and out of home format, specifically video with sight, sound, and motion. So that's where we're very unique.” - Cherian Thomas, Co-founder & CEO, Octopus Interactive

  • “A billboard is one to many, whereas out-of-home is more of a lean in, one to few.” - Cherian Thomas, Co-founder & CEO, Octopus Interactive

  • “Where out-of-home is seeing a lot of the action now is entertainment, sports, QSR, and so forth.” - Cherian Thomas, Co-founder & CEO, Octopus Interactive

  • “We take a lot of pride in bringing measurability to your awareness. Making sure that not only did we get that shoe in front of someone, but they were able to touch it, click it.” - Cherian Thomas, Co-founder & CEO, Octopus Interactive

  • “Our brands and agency partners would much rather have 100,000 people opt in for a value exchange versus a million people who happen to be standing around something.” - Cherian Thomas, Co-founder & CEO, Octopus Interactive

  • “We'll get anywhere from 2-15% CTR, depending on if it's an ad or a branded game, then we have an opt-in.” - Cherian Thomas, Co-founder & CEO, Octopus Interactive

About the speaker

Cherian Thomas

Octopus Interactive

- Octopus Interactive

Cherian Thomas is the Co-founder and CEO of Octopus Interactive

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