Integrating Artificial Intelligence Tech into Marketing — Magnus Unemyr

Show Notes

• Benjamin: Welcome back to the MarTech podcast. This podcast is sponsored by our friends at Searchmetrics. Searchmetrics sets the standard for innovation and the content on search engine optimization industry. They support enterprise businesses who care about both, how to use content as a marketing channel and how to improve organic rankings in Google. If you're a marketer, the searchmetrics suite of software and services will help you optimize your existing content up. You understand what topics you need to cover next and how to ensure that your writer is produced effective. There are billions of google searches happening every day and search metrics because your stories to the top Okeydokey.
  Benjamin: Today we're going to continue our conversation about a topic that is the future of digital marketing: artificial intelligence. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Outside of being an author and a speaker, Magnus is a former Internet software developer turned Internet marketer and marketing automation consultant who supports his clients with inbound content marketing, sales funnel, and marketing tool optimization. In our last episode, Magnus gave us an overview of what is marketing automation and some of the best practices, some of the tools that people are using to drive efficiency and create growth. If you missed that episode, it's really insightful. Go ahead, go back and give it a listen. Today, Magnus is going to focus specifically on how to integrate artificial intelligence into your marketing automation. Here is the rest of our interview with Magnuson Udemyr, the author of Data Driven Marketing with Artificial Intelligence. Magnus, welcome back to the MarTech podcast.