How Mobile Is The First Screen — Gabrielle Heyman // Zynga
- Part 1Inside Mobile Gaming Advertising — Gabrielle Heyman // Zynga
- Part 2 How Mobile Is The First Screen — Gabrielle Heyman // Zynga
Show Notes
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02:50Why mobile has been an amazing growth engine for the gaming industryMobile phones can be taken anywhere and it facilitates gaming on the go. And, the data indicates that 70% of people who own a smartphone are playing mobile games on their phone.
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05:17Mobile app games vs browserMost of Zyngas games are delivered through apps but there are some web games. Most games want access to content and to options that can only be accessed via the app stores.
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06:45Changing patterns of entertainment consumptionWeve moved away from TV being the first screen to mobile being the first screen. And, a lot of the things that people do nowadays are better experienced in app versus on the browser.
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08:38Cross consumption between TV and mobilePeople are still watching TV during primetime. However, it is a passive experience and people will be engrossed in mobile games while the TV plays in the background.
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14:15The diversification of mobile devices in the gaming industryZynga considers mobile phone and tablet users as mobile gamers. Playstations and Xboxes are considered consoles and then there are options like Oculus.
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16:22Oculus for immersive gameplayOculus immerses users in a virtual reality experience. But, whats most interesting about the Oculus is the metaverse aspect and the ability to put the player in their own world.
Quotes
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"You can take your phone anywhere. You can't take a PS5 with you on the subway. So, what are you going to do if you love to game?" -Gabrielle Heyman, Head of Global Brand Partnerships, Zynga
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"70% of people who have a smartphone are playing games on their phone." -Gabrielle Heyman, Head of Global Brand Partnerships, Zynga
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"People are playing when they wake up, before bed, etc. They're playing all day, which is why it's such a great medium for marketers to really reach people throughout the day." -Gabrielle Heyman, Head of Global Brand Partnerships, Zynga
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"There's a lot of cross consumption happening between TV and mobile." -Gabrielle Heyman, Head of Global Brand Partnerships, Zynga
- Part 1Inside Mobile Gaming Advertising — Gabrielle Heyman // Zynga
- Part 2 How Mobile Is The First Screen — Gabrielle Heyman // Zynga
Up Next:
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Part 1Inside Mobile Gaming Advertising — Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. There are many different players within gaming in general who partner with marketers. Furthermore, mobile games are a great platform for console game companies to advertise, but they aren’t taking advantage of those opportunities enough currently. Today, Gabrielle talks about what is inside the mobile gaming advertising industry.
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Part 2How Mobile Is The First Screen — Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. The way we consume our entertainment nowadays isn’t solely through the television set. In fact, when most of us get home from work, we’ll probably have the TV playing in the background while we’re scrolling on Instagram and many of us are choosing to fill that time with mobile games. Today, Gabrielle talks about why mobile is still the first screen.
