Do marketers need an MBA today? — Dr. Americus Reed // GBK Collective
Dr. Americus Reed
GBK Collective
- Part 1Identity loyalty plays for smart marketers — Dr. Americus Reed // GBK Collective
- Part 2 Do marketers need an MBA today? — Dr. Americus Reed // GBK Collective
Show Notes
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03:07Getting an MBA as a marketerMarketers dont need MBAs. However, MBAs help them to decide on their preferred role in a company and offer them networking opportunities.
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05:11The value of getting an MBA from an elite schoolGoing to one of these schools gives immediate access to join their communities and basically buy into the network.
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08:14Achieving career success without an MBAOn its own, education doesnt secure success. The difference comes from combining education with the network youve been plugged into for greater trajectory.
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11:15Evaluating whether an MBA is right for youIt boils down to figuring out who you are and what you want to do professionally. Only that can determine whether an MBA is required.
Quotes
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"Doing a startup is like flying a plane while building it. And that's an education in and of itself." -Dr. Americus Reed, GBK Collective, Brand Strategist
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"MBAs allow you to get a structured understanding of how a company works. You take classes in management, marketing, and finance, so that you can understand how they fit together." -Dr. Americus Reed, GBK Collective, Brand Strategist
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"One of the great things about going to Haas or Wharton is the fact that there are alumni and they become part of your ability to explore opportunities almost immediately." -Dr. Americus Reed, GBK Collective, Brand Strategist
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"Education matters, but it's a synergistic relationship between the education you get and the network that you get plugged into that elevates it to a different trajectory." -Dr. Americus Reed, GBK Collective, Brand Strategist
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"It's finding that journey that's the most important question you can ask yourself and education helps you discover that awareness as to what I don't like and what I do like and why." -Dr. Americus Reed, GBK Collective, Brand Strategist
- Part 1Identity loyalty plays for smart marketers — Dr. Americus Reed // GBK Collective
- Part 2 Do marketers need an MBA today? — Dr. Americus Reed // GBK Collective
Up Next:
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Part 1Identity loyalty plays for smart marketers — Dr. Americus Reed // GBK Collective
Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Google is set to deprecate third-party cookies by 2022 and privacy concerns still prevail. These changes impact not only access to data but also customer identity resolution. Today, Dr. Americus discusses identity loyalty plays for smart marketers.
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Part 2Do marketers need an MBA today? — Dr. Americus Reed // GBK Collective
GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways to improve professionally and advance within our industries. For marketers, this brings up the age old debate about needing an MBA for success. Today, Dr. Americus breaks down whether modern marketers need an MBA or not
