How to improve gender Equality in the MarTech Industry
Christine Mortensen
Spark'D
Christine is the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. Christine also created a Facebook group called ‘The Women in MarTech’ which has the goal of connecting like-minded professional women.
- Part 1 How to improve gender Equality in the MarTech Industry
Show Notes
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The Women In MarTech Facebook Group (02:29)The group is a way for women to get more speaking opportunities. Secondly, it became a really great community just to talk about things that women need help with every day. Topics range from creating email campaigns, coming up with strategy topics, dealing with HR issues etc.
- Part 1 How to improve gender Equality in the MarTech Industry
Christine Mortensen
Spark'D
Christine is the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. Christine also created a Facebook group called ‘The Women in MarTech’ which has the goal of connecting like-minded professional women.
Up Next:
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Part 1How to improve gender Equality in the MarTech Industry
Today we continue our conversation with Christine Mortensen, Founder of Sprk'd, about the role that gender plays in the MarTech Industry. Sprk’d is a B2B-oriented digital marketing agency that helps companies create campaigns that not only resonate, but ultimately convert. Christine also created a Facebook group called ‘The Women in MarTech’ which has the goal of connecting like-minded professional women. In today's episode we focus on how to improve gender equality in the MarTech Industry.
